More than just a logo: branding can be your super-secret sales weapon
Let’s jump into this imaginary (but oh so familiar) scenario for a moment: You’re 40 minutes into a kick-off video call with a client….
July 5, 2021
What is Storytelling in Marketing and Why Should You Care?
Humans have been telling stories forever and our brains have evolved to love them. How can you use the power of stories to promote your business?…
June 29, 2021
Are AI copywriters actually any good?
You’ve probably already heard the buzz around AI copywriting software. Designed to help content creators, marketers, agency owners, and social media managers streamline and…
June 28, 2021
Agency Sales Framework (with Cliff Almeida)
Cliff Almeida joins us to share his Agency Sales Framework and how he’s used this exact process (from incoming lead to sale) to close…
June 17, 2021
The Pipeline is Key: Here’s Why Being Reactive is Not Enough
Struggling to keep your pipeline filled? Learn why reactive marketing might be holding you back, and what you can do about it….
May 31, 2021
Charging for Discovery (S.O.P.)
A full breakdown of why you should be charging for project discovery, and exactly how to do it!…
May 28, 2021
Craft the Perfect Analogy to Educate Clients and Secure the Sale
Whether it’s explaining that doing SEO doesn’t provide overnight ranking success, or the necessity for WordPress website maintenance — clients (especially the non-technical ones)…
May 24, 2021
The Orderly Inbox
The Orderly Inbox, a.k.a. “inbox zero” isn’t about always being caught up on all of your work—that’s called a “fantasy”. Unless you plan on…
May 23, 2021
Building a Minimal Client Dashboard in WordPress
I recently decided to build my own minimal dashboard for the clients on my care plan for added value. In the past I’ve shared…
May 19, 2021
The power of having a success partner – get ready to change your business (and your life!)
Success partners are all about action, helping each other grow their business, reduce stress and have the confidence to take on larger projects and or new challenges, and coaching each other through the process….
May 13, 2021
How To Build A Checkout Page That Converts
To deliver a great shopping experience to online consumers, you have to be able to build a checkout page that is simple, easy to use, and is ultimately built with one thing in mind: conversions. …
May 11, 2021
How To Get Noticed On LinkedIn & Attract Your Ideal Clients
No longer just the place to try and find a new job, LinkedIn can help digital agency owners gain serious traction in their niche, attract the attention they deserve, and yes, even win new clients on it. …
May 7, 2021
Finding Leads (with Pete Everitt)
In a recent poll in the group, I asked the question “How often are you going out and proactively looking for leads?”. The vast majority…
May 5, 2021
What’s the best day to launch a website, and why is it Tuesday?
According to the web development community, the best day to launch a website is Tuesday — and there’s a good argument for it….
April 20, 2021
Are in-person meetings a new opportunity for your agency?
The pandemic brought even the most technologically challenged online. As we find a new normal, is your in-person availability an opportunity to stand out?…
April 19, 2021
Building a Profitable Business (without sacrificing ethics)
Before we get started, it’s only fair (especially given the subject matter of this book) to mention that I was given a copy of…
April 15, 2021
Recommended Reading
The best reads for web designers, agency owners, and freelancers….
April 9, 2021
How To Sell Copywriting Services To Your Clients
How you can make a profit from outsourcing copywriting. …
April 8, 2021
Rethinking What it Means to “Sell”
Doing “sales” has always felt a bit gross to me. I’ve never considered myself terrible at it — but I was rarely confident going…
March 31, 2021
Creating “Burner” Email Addresses for Setting Up Client Accounts
Setting Up & Accessing Accounts for Clients is a Pain Through the process of developing websites or doing any kind of digital marketing for…
March 23, 2021
How to Sell Website Care Plans More Often
This article will help with a crucial challenge: getting people to actually take up a care plan. …
March 23, 2021
A Friendly Reminder About Domains
This post was born from a horror story, but don’t worry; there’s a happy ending. It was only a few days ago that I…
March 22, 2021
My Experience Getting a Fraudulent Google Review Removed
A couple weeks back I must have made someone local upset. Perhaps I flipped them the bird on the main drag through town, or…
March 22, 2021
How Do You Manage Clients Who Are In The Same Industry?
One day you’re going to get a request from one of your clients’ competitors to work with them. As big as the online world…
March 22, 2021
