An On-Page Local SEO Checklist 🗺️
Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website play an equally important role in local search …
Does Your Choice of SEO Plugin Really Matter?
Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s easy to get caught up in feature lists …
E-E-A-T 101
E-A-T (Expertise, Authoritativeness and Trustworthiness) has been around for a while and over the last 5 years or so, has become more influential in the SERPs. But in late 2022, Google turned …
Website Launch SEO Checklist
One of the most underestimated parts of any website build is the go-live process. I mean it’s just as simple as switching some DNS records, right?! ❌ WRONG! Getting the go-live process …
What are Content Pillars and Clusters?
If there’s one content strategy that consistently delivers both SEO results and a better user experience AND has stood the test of time, it’s the pillar-cluster model. Yet many site owners are …
What is an SEO Retainer? What’s Included and What to Charge?
This is a slightly different SEO Weekly post… Rather than something tactical, this is the post that could make a difference to YOUR agency. This post is not about some SEO process …
Is Outsourcing SEO a Good Idea?
Running an agency isn’t easy… We all know that building monthly recurring revenue is essential for agency stability, and SEO services offer great MRR potential. But delivering consistent SEO work month after …
Our Internal Linking Process for Publishing Content
If there’s one thing that consistently flies under the radar in SEO, it’s internal linking. Everyone knows it matters, but very few implement it with any real strategy. Why? Because it’s not …
Improving Your Map Pack Placement
This post comes directly from a comment on an earlier post. Faye asked how breadcrumbs benefit local search, especially for sites struggling with map rankings. As I mentioned in my comment, while …
Best “bang for your buck” SEO tweaks
There are times when you need to show value to a client fast. Perhaps at the beginning of an agreement or when things have headed south a bit, and you want to …
Think Your Agency’s WordPress Builds Are SEO-Ready? Don’t be too hasty…
Let me preface this week’s SEO Weekly by saying I see A LOT of websites that other agencies make. The purpose of this post isn’t to criticise ANYONE but to help deliver …
New SEO Client? The Counterintuitive Truth About Early Drops in Traffic Metrics
We’ve all been there. It’s the first retainer review meeting with a new client. You’ve been busting your gut for a month to show them you know what you’re doing. You open …
