SEO Weekly

Weekly Search Engine Optimization Lessons brought to you by The Admin Bar in partnership with SEOHive

A screenshot of The Admin Bar website homepage with the title "SEO Weekly" and headline "The Best Agencies Know What They Don’t Do".

The Best Agencies Know What They Don’t Do

This is it – the final SEO Weekly. ???? It’s been an absolute pleasure to share the last 52 weeks with you… When I started this series at the beginning of the …

A screenshot of "My tried and tested SEO Proposal Template" on The Admin Bar website with SEO Hive branding.

My tried and tested SEO Proposal Template

At SEOHive we often help agencies (through our strategy sessions) prepare SEO pitches and proposals for their clients – and we’ve seen SO many different obstacles that agencies have put in their …

SEO weekly report dashboard with analytics charts and metrics.

Pricing models for SEO agreements (aka how to price an SEO retainer)

Pricing SEO services is one of the most common things people struggle with. And I get it – set your price too high and you lose clients, set it too low and …

SEO Weekly Issue

How do websites actually rank in the Map Pack?

Those three local business listings that appear at the top of Google search results – can be a goldmine for local businesses.  They can also be a source of endless frustration when …

SEO Weekly Issue

How to know if you need external SEO help

As we’ve discussed in previous SEO Weeklies (even just last week!), SEO isn’t a single skill anymore. It’s a collection of disciplines that need to work together – technical expertise, content strategy, …

SEO Weekly Issue

Isn’t SEO just regular content production?

There’s a myth floating around that’s costing agencies real money… If you’re publishing content regularly, you’re “doing SEO.”  Hire a content writer, pump out blog posts twice a week, sprinkle in some …

SEO Weekly Issue

Site Speed Metrics – The Minimum You Should Consider

We all know site speed matters – for SEO, user experience, and conversions. But start comparing results from tools like PageSpeed Insights, GTmetrix, and Pingdom, and it’s easy to get lost in …

SEO Weekly Issue

How an SEO Retainer Practically Works

I realise we’re all at different stages of our business… Some of us relish the recurring/retainer model, whilst to others this will be new territory. I’m also fully aware that a lot …

Seo weekly issue 44

On-Page vs Off-Page SEO – Where to Start

Doing SEO without fixing your on-page issues first is like driving with your seatbelt on the wrong way – you’re technically moving, but everything feels restricted. No matter how much time or …

Seo weekly issue 43

From Keywords to Knowledge – The shift that’s already happening

For years – literally my entire career – SEO has revolved around keywords. We researched them, grouped them, tracked them, stacked them, stuffed them, unstuffed them and built content around them… But …

Seo weekly issue 42

When to use noindex and nofollow

This week’s SEO tip is short, sharp, and useful. Two tiny directives – noindex and nofollow – can shape what shows up in Google and where your link equity flows. They are …

Seo weekly issue 41

Semantic HTML for better SEO

Semantic HTML uses tags that describe the meaning of content, not just how it looks on screen. In its simplest form, it’s the difference between <div class=”big-text”> and <h1>. Both might look …

Seo weekly issue 40

Weird SEO Stuff You’re Possibly Still Doing 

After last week’s topic got a little spicy (go check it out!). Let’s have some fun this week and talk about the SEO practices that make me tilt my head like a …

Seo weekly issue 39

Am I responsible for SEO when I’m building a client website?

This week’s topic is something that hits close to home for many of us in TAB… It’s a topic I’ve been vocal about because I believe we, as digital agencies, have a …

Seo weekly issue 38

Is Your Backlink Profile Important and What to Do About It

Backlinks has to be one of the most mysterious and misunderstood ares of SEO. People (clients and agencies alike) know they’re a thing, but no-one ever seems to be able to put …

Seo weekly issue 37

How to Run a Basic SEO Audit

As much as we all like the presentation of a good report, clients don’t invest in SEO audits for reams of data… What they’re really after is clarity, direction, and a confident next …

Seo weekly issue 36

How to Generate Traffic From the GPTs (AEO/GEO)

This topic has come straight from the Barflies Slack Channel (if you’re not a member, why not?!-  Go check it out).  SEO in 2025 involves looking way beyond the blue links of …

Seo weekly issue 35

Can You Do SEO on a Budget? 

Literally one of the most common conversations I have with the agency owners I work with – in either a consultancy or supplier capacity – goes something like this: “Pete, our clients …

Seo weekly issue 34

Should I Be Monitoring Any SEO Data as Part of My Care Plan?

This is a great question! And there are two perspectives to this, both of which we need to look at. Firstly, a client who may not know too much about how the …

Seo weekly issue 33

Should SEO Be Included in Paid Discovery?

Paid Discovery is a contentious issue…  On the one hand it makes perfect sense as you should NEVER give your strategy away for free, but on the other, it delays the start …

Seo weekly issue 32b

Can You Over-SEO a Website?

SEO is a game of displacement. For your site to move up, someone else must move down – it’s a zero-sum battle for limited real estate on page one. So, how do you …

Seo weekly issue 31b

Google Rewrites Your Meta Tags – Should You Still Bother?

We’ve all been there… You craft what you think is the perfect meta title and description, hit publish, then check Google only to find they’ve completely rewritten it. And if you’re like …

Seo weekly issue 30

The Role of CRO in SEO (and How to Make It Work for Your Agency)

Conversion Rate Optimisation (CRO) and SEO are normally considered different disciplines… However, if you’re running SEO for yourself or for your clients, they are intrinsically linked. Let me put it this way… …

Seo weekly issue 29

How Keyword Placement Works

In general, “marketing” is a noisy space to be in… There are always “gurus” with their new-fangled marketing plan that has led them to rent a Ferrari and post with it outside …

Seo weekly issue 28

Top SEO Considerations When Rebuilding a Website

Everyone loves a new website… It’s like having a fresh start – a fresh user experience, an updated navigation, everything where you want it because nothing extra has been bolted on.  However, …

Seo weekly issue 27

A starter SEO strategy for ANY company

I often think that no company can be too small to help, no company can be too small to be a potential opportunity in the future. However, we’ve all had inquiries come …

Seo weekly issue 26

Key SEO Reporting Metrics

So here’s SEO weekly no 26 – can’t believe we’re already halfway through the year! I’d love to know how your business is doing as we’ve closed out Q2 – are you …

Seo weekly issue 25

The 5 SEO Tools I Actually Use

In the ever-expanding universe of SEO tools, it’s easy to get lost in the endless options promising to revolutionize your workflow and make you all the money with none of the effort …

Seo weekly issue 24

How Much SEO is “Enough SEO”?

I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it is very much a game of sorts – …

Seo weekly issue 23

What SEO Provision Should There Be in a Website Project?

This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months…  Like I keep saying, as web professionals, we have a duty to …

Seo weekly issue 22

Schema Markup – Is It Really Optional for Agencies?

I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value that your client is investing in. Schema isn’t …

Seo weekly issue 21

Is SEO Different for E-commerce Websites?

I don’t know what it is about ecommerce sites that often freaks people out?! ???? Maybe it’s because I used to work at an ecommerce agency that I’m just normalized to them… …

Seo weekly issue 20

How Many Links Can You Include On One Page?

This is one that comes up in almost every Q&A I take part in! ???? What is the “right” number of links to include on a page? But before we start counting, …

Seo weekly issue 19

An On-Page Local SEO Checklist ????️

Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website play an equally important role in local search …

Seo weekly issue 18

Does Your Choice of SEO Plugin Really Matter?

Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s easy to get caught up in feature lists …

Seo weekly issue 17

E-E-A-T 101

E-A-T (Expertise, Authoritativeness and Trustworthiness) has been around for a while and over the last 5 years or so, has become more influential in the SERPs. But in late 2022, Google turned …

Seo weekly issue 16

Website Launch SEO Checklist

One of the most underestimated parts of any website build is the go-live process. I mean it’s just as simple as switching some DNS records, right?! ❌ WRONG! Getting the go-live process …

Seo weekly issue 15

What are Content Pillars and Clusters?

If there’s one content strategy that consistently delivers both SEO results and a better user experience AND has stood the test of time, it’s the pillar-cluster model. Yet many site owners are …

Seo weekly issue 14

What is an SEO Retainer? What’s Included and What to Charge?

This is a slightly different SEO Weekly post… Rather than something tactical, this is the post that could make a difference to YOUR agency.  This post is not about some SEO process …

Seo weekly issue 13

Is Outsourcing SEO a Good Idea?

Running an agency isn’t easy… We all know that building monthly recurring revenue is essential for agency stability, and SEO services offer great MRR potential. But delivering consistent SEO work month after …

Seo weekly issue 12

Our Internal Linking Process for Publishing Content

If there’s one thing that consistently flies under the radar in SEO, it’s internal linking. Everyone knows it matters, but very few implement it with any real strategy. Why? Because it’s not …

Seo weekly issue 11

Improving Your Map Pack Placement

This post comes directly from a comment on an earlier post. Faye asked how breadcrumbs benefit local search, especially for sites struggling with map rankings. As I mentioned in my comment, while …

Seo weekly issue 10

Best “bang for your buck” SEO tweaks

There are times when you need to show value to a client fast. Perhaps at the beginning of an agreement or when things have headed south a bit, and you want to …

Seo Weekly Issue 9

Think Your Agency’s WordPress Builds Are SEO-Ready? Don’t be too hasty… 

Let me preface this week’s SEO Weekly by saying I see A LOT of websites that other agencies make. The purpose of this post isn’t to criticise ANYONE but to help deliver …

Seo Weekly Issue 8

New SEO Client? The Counterintuitive Truth About Early Drops in Traffic Metrics

We’ve all been there. It’s the first retainer review meeting with a new client. You’ve been busting your gut for a month to show them you know what you’re doing. You open …

Seo Weekly Issue 7

Close More SEO Sales by Saying Less (Here’s How)

Selling SEO doesn’t have to be complicated, but it does need to be strategic. I’ve been selling SEO retainers for agencies for over 10 years, and the key thing I’ve learnt is …

Seo Weekly Issue 6

Unlock Hidden SEO Opportunities With This Blog Ideation Framework

It can be difficult to consistently generate fresh, engaging blog ideas that are both creative and tie in with an SEO strategy.  Believe me, I get it. At SEOHive we have to …

Seo Weekly Issue5

Word Count Doesn’t Matter

It’s fairly widely known that word count is not part of Google’s algorithm – and that’s 100% fact. So no matter how many clients come to you and say, “I’ve heard that …

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