Pricing models for SEO agreements (aka how to price an SEO retainer)
Pricing SEO services is one of the most common things people struggle with. And I get it – set your price too high and you lose clients, set it too low and …
How do websites actually rank in the Map Pack?
Those three local business listings that appear at the top of Google search results – can be a goldmine for local businesses. They can also be a source of endless frustration when …
How to know if you need external SEO help
As we’ve discussed in previous SEO Weeklies (even just last week!), SEO isn’t a single skill anymore. It’s a collection of disciplines that need to work together – technical expertise, content strategy, …
Isn’t SEO just regular content production?
There’s a myth floating around that’s costing agencies real money… If you’re publishing content regularly, you’re “doing SEO.” Hire a content writer, pump out blog posts twice a week, sprinkle in some …
Site Speed Metrics – The Minimum You Should Consider
We all know site speed matters – for SEO, user experience, and conversions. But start comparing results from tools like PageSpeed Insights, GTmetrix, and Pingdom, and it’s easy to get lost in …
How an SEO Retainer Practically Works
I realise we’re all at different stages of our business… Some of us relish the recurring/retainer model, whilst to others this will be new territory. I’m also fully aware that a lot …
On-Page vs Off-Page SEO – Where to Start
Doing SEO without fixing your on-page issues first is like driving with your seatbelt on the wrong way – you’re technically moving, but everything feels restricted. No matter how much time or …
From Keywords to Knowledge – The shift that’s already happening
For years – literally my entire career – SEO has revolved around keywords. We researched them, grouped them, tracked them, stacked them, stuffed them, unstuffed them and built content around them… But …
When to use noindex and nofollow
This week’s SEO tip is short, sharp, and useful. Two tiny directives – noindex and nofollow – can shape what shows up in Google and where your link equity flows. They are …
Semantic HTML for better SEO
Semantic HTML uses tags that describe the meaning of content, not just how it looks on screen. In its simplest form, it’s the difference between <div class=”big-text”> and <h1>. Both might look …
Weird SEO Stuff You’re Possibly Still DoingÂ
After last week’s topic got a little spicy (go check it out!). Let’s have some fun this week and talk about the SEO practices that make me tilt my head like a …
Am I responsible for SEO when I’m building a client website?
This week’s topic is something that hits close to home for many of us in TAB… It’s a topic I’ve been vocal about because I believe we, as digital agencies, have a …
