2025 WordPress Professionals Survey
We Surveyed 1,233 WordPress Professionals…
If you’re like most of us, you’ve only seen the inner-workings of one agency; your own.
Have you ever wondered how much other agency owners pay themselves? How about where they get their leads? Or if they struggle with some of the same challenges you’re facing?
In April 2025, we conducted our 4th annual WordPress Professionals Survey to give you a one-of-a-kind sneak peek into how other agencies operate.
Below you’ll find some of the high-level findings, but the real magic is unlocked by accessing the full database of results where you can search, filter, and sort the results to make them more applicable for your personal comparisons.
My hope is that this data provides you insights in ways to improve your agency, gives you confidence in what you’re doing, and helps you feel a little less alone.
Total Surveyed
1,233
Avg. Team Size
3
Avg. Years in Business
12
Do you run your agency full-time or as a side hustle?
Full-Time
77.1%
Side Hustle
22.9%
Where are most of your clients located?
In My Community
13.4%
In My State/Province
21.4%
In My Country
54.8%
Outside of My Country
10.4%
How would you characterize the overall trajectory of your business today?
Growing
57.0%
Stagnant
35.5%
Declining
7.5%
Do you think you’ll still be running your agency in 5 years?
Yes
66.4%
No
8.2%
Unsure
25.4%
How many hours do you work per week (on average)?
0 – 19
12.8%
20 – 29
16.3%
30 – 39
26.2%
40 – 49
22.3%
50 – 59
11.7%
60 – 69
5%
70 – 79
1.0%
80+
0.8%
Do you require a signed contract for your projects?
Always
44.1%
Depends on the type of project
45.7%
Never
10.2%
What services are you offering?
Website Maintenance
93.1%
Website Design
90.6%
Website Development
86.5%
Hosting
71.6%
Strategy/Consulting
56.1%
Search Engine Optimization
51.2%
eCommerce
44.7%
Copywriting
39.4%
Graphic Design
39.2%
Performance Optimization
37.1%
Discovery Sessions
36.5%
Branding
34.6%
Email Marketing
31.0%
Accessibility
24.8%
Paid Ads
22.9%
Social Media Management
20.0%
Conversion Rate Optimization
14.4%
Software Development
12.3%
What marketing activities did you pursue in the last year?
In-Person Networking
57.0%
Asking for Referrals
50.0%
Online Networking
48.1%
Search Engine Optimization
37.0%
Blogging / Written Content
33.7%
Social Media Marketing
31.9%
Email Marketing / Newsletters
26.0%
Cold Outreach
17.1%
Public Speaking / Presentations / Workshops / Webinars
15.5%
Paid Advertising
14.0%
YouTube / Video Content
10.3%
Podcasting / Audio Content
5.8%
Do you publish any of your pricing publicly?
Yes
40.9%
No
59.1%
What is your hourly rate (in USD)?
Average
$96.36
Median
$95
What was your total revenue in 2024 (in USD)?
$0 – $49,999
42.9%
$50,000 – $99,999
21.3%
$100,000 – $149,999
12.3%
$150,000 – $199,999
6.8%
$200,000 – $299,999
6.0%
$300,000 – $499,999
5.6%
$500,000 – $999,999
2.9%
$1,000,000+
2.2%
How much did you pay yourself in 2024?
Includes salary, owner draw, dividends, benefits, etc.
$0 – $19,999
36.0%
$20,000 – $49,999
30.4%
$50,000 – $99,999
21.3%
$100,000 – $149,999
7.7%
$150,000 – $199,999
2.3%
$200,000 +
2.2%
What is your monthly recurring revenue income?
$0 – $499
21.8%
$500 – $999
14.2%
$1,000 – $2,499
19.0%
$2,500 – $4,999
13.1%
$5,000 – $7,499
8.1%
$7,500 – $9,999
3.8%
$10,000 – $14,999
5.2%
$15,000 – $19,999
2.4%
$20,000+
6.3%
What is your average website project price?
$100 – $999
10.1%
$1,000 – $2,499
22.8%
$2,500 – $4,999
38.2%
$5,000 – $9,999
20.4%
$10,000 – $19,999
6.3%
$20,000 – $39,999
1.3%
$40,000+
0.7%
What builder are you primarily using to build websites today?
Beaver Builder
7.4%
Breakdance
2.2%
Bricks
24.4%
Elementor
24.1%
Divi
10.1%
GenerateBlocks
9.7%
Kadence
9.7%
Stackable
0.2%
Spectra
1.2%
Oxygen
1.4%
Not Listed
9.6%
What is your relationship with AI in your agency?
Embracing it
57.3%
Dabbling with it
37.4%
Avoiding it
5.3%
What is your outlook on the future of the WordPress project?
I’m very optimistic
16.9%
I’m cautiously optimistic
46.5%
I’m neutral
16.5%
I’m somewhat concerned
16.4%
I’m very concerned
3.7%
