2025 WordPress Professionals Survey

We Surveyed 1,233 WordPress Professionals…

If you’re like most of us, you’ve only seen the inner-workings of one agency; your own.

Have you ever wondered how much other agency owners pay themselves? How about where they get their leads? Or if they struggle with some of the same challenges you’re facing?

In April 2025, we conducted our 4th annual WordPress Professionals Survey to give you a one-of-a-kind sneak peek into how other agencies operate.

Below you’ll find some of the high-level findings, but the real magic is unlocked by accessing the full database of results where you can search, filter, and sort the results to make them more applicable for your personal comparisons.

My hope is that this data provides you insights in ways to improve your agency, gives you confidence in what you’re doing, and helps you feel a little less alone.

Total Surveyed

1,233

Avg. Team Size

3

Avg. Years in Business

12

Do you run your agency full-time or as a side hustle?

Full-Time

77.1%

Side Hustle

22.9%

Where are most of your clients located?

In My Community

13.4%

In My State/Province

21.4%

In My Country

54.8%

Outside of My Country

10.4%

How would you characterize the overall trajectory of your business today?

Growing

57.0%

Stagnant

35.5%

Declining

7.5%

Do you think you’ll still be running your agency in 5 years?

Yes

66.4%

No

8.2%

Unsure

25.4%

How many hours do you work per week (on average)?

0 – 19

12.8%

20 – 29

16.3%

30 – 39

26.2%

40 – 49

22.3%

50 – 59

11.7%

60 – 69

5%

70 – 79

1.0%

80+

0.8%

Do you require a signed contract for your projects?

Always

44.1%

Depends on the type of project

45.7%

Never

10.2%

What services are you offering?

Website Maintenance

93.1%

Website Design

90.6%

Website Development

86.5%

Hosting

71.6%

Strategy/Consulting

56.1%

Search Engine Optimization

51.2%

eCommerce

44.7%

Copywriting

39.4%

Graphic Design

39.2%

Performance Optimization

37.1%

Discovery Sessions

36.5%

Branding

34.6%

Email Marketing

31.0%

Accessibility

24.8%

Paid Ads

22.9%

Social Media Management

20.0%

Conversion Rate Optimization

14.4%

Software Development

12.3%

What marketing activities did you pursue in the last year?

In-Person Networking

57.0%

Asking for Referrals

50.0%

Online Networking

48.1%

Search Engine Optimization

37.0%

Blogging / Written Content

33.7%

Social Media Marketing

31.9%

Email Marketing / Newsletters

26.0%

Cold Outreach

17.1%

Public Speaking / Presentations / Workshops / Webinars

15.5%

Paid Advertising

14.0%

YouTube / Video Content

10.3%

Podcasting / Audio Content

5.8%

Do you publish any of your pricing publicly?

Yes

40.9%

No

59.1%

What is your hourly rate (in USD)?

Average

$96.36

Median

$95

What was your total revenue in 2024 (in USD)?

$0 – $49,999

42.9%

$50,000 – $99,999

21.3%

$100,000 – $149,999

12.3%

$150,000 – $199,999

6.8%

$200,000 – $299,999

6.0%

$300,000 – $499,999

5.6%

$500,000 – $999,999

2.9%

$1,000,000+

2.2%

How much did you pay yourself in 2024?

Includes salary, owner draw, dividends, benefits, etc.

$0 – $19,999

36.0%

$20,000 – $49,999

30.4%

$50,000 – $99,999

21.3%

$100,000 – $149,999

7.7%

$150,000 – $199,999

2.3%

$200,000 +

2.2%

What is your monthly recurring revenue income?

$0 – $499

21.8%

$500 – $999

14.2%

$1,000 – $2,499

19.0%

$2,500 – $4,999

13.1%

$5,000 – $7,499

8.1%

$7,500 – $9,999

3.8%

$10,000 – $14,999

5.2%

$15,000 – $19,999

2.4%

$20,000+

6.3%

What is your average website project price?

$100 – $999

10.1%

$1,000 – $2,499

22.8%

$2,500 – $4,999

38.2%

$5,000 – $9,999

20.4%

$10,000 – $19,999

6.3%

$20,000 – $39,999

1.3%

$40,000+

0.7%

What builder are you primarily using to build websites today?

Beaver Builder

7.4%

Breakdance

2.2%

Bricks

24.4%

Elementor

24.1%

Divi

10.1%

GenerateBlocks

9.7%

Kadence

9.7%

Stackable

0.2%

Spectra

1.2%

Oxygen

1.4%

Not Listed

9.6%

What is your relationship with AI in your agency?

Embracing it

57.3%

Dabbling with it

37.4%

Avoiding it

5.3%

What is your outlook on the future of the WordPress project?

I’m very optimistic

16.9%

I’m cautiously optimistic

46.5%

I’m neutral

16.5%

I’m somewhat concerned

16.4%

I’m very concerned

3.7%

Watch My Full Breakdown Video

See Previous Survey Results

2022, 2023, 2024