Articles

Our latest musings covering a wide range of agency related topics and strategy to help push your business forward.

Illustration of a calendar icon representing the Event Plugin on The Admin Bar website.

Best Events Plugin for WordPress (chosen by agencies)

WordPress agency owners share the event plugins they actually use — and why the right answer almost always starts with understanding what the site actually needs….

June 11, 2026

A professional headshot of Dan Barrett, a web designer, smiling in a dark blue shirt.

Member Spotlight: Dan Barrett

Most agency owners stay agency owners. The work pulls you in, the clients keep coming, and the idea of building something of your own…

June 8, 2026

A smiling man with a beard and short hair outdoors in autumn, wearing a blue sweater.

Member Spotlight: Craig Caruso

Craig Caruso has one of those career paths that only makes sense in the web world. He went from building iOS apps (including a…

June 1, 2026

Customer support help desk icon with a question mark on a yellow background.

The Best Help Desk Tools for Web Agencies

WordPress agency owners share the support tools they actually use — and why getting requests out of your inbox is the move that changes everything….

May 25, 2026

A smiling man with glasses and a gray hoodie outdoors.

Member Spotlight: Markus Chvojka

Markus Chvojka has one of those backgrounds that makes a lot of sense once you hear what he’s doing now. He came up through…

May 25, 2026

A smiling man with glasses and a patterned shirt, member profile on The Admin Bar website.

Member Spotlight: Mayank Majeji

Mayank Majeji’s story feels a lot like the way many of us got into this industry: a bunch of small experiments, a lot of…

May 20, 2026

A woman working on a laptop with a large pill bottle labeled "Free Privacy Policy Template" on the t.

Why Privacy Policy Templates Can Backfire for Agencies and Website Owners

Free Privacy Policy templates seem harmless until a client gets sued. Here’s what every web agency needs to know before using one….

May 19, 2026

Close-up of a "Sold" sign hanging on a wooden frame in front of a house.

The Industry Web Agencies Should Be Copying

Real estate agents have spent 100 years mastering referral marketing. Here’s how web agencies can borrow their best moves….

May 19, 2026

A stopwatch icon representing the time tracking feature on The Admin Bar website.

The Best Time Tracking Tools for Web Agencies

Agency owners share the time tracking tools they actually use & why the biggest insight is usually how much time you didn’t know you were spending….

May 15, 2026

A lightning bolt icon representing fast caching solutions for WordPress websites.

The Best WordPress Caching Solutions for Web Agencies

WordPress agency owners share the caching setups they actually rely on….

May 9, 2026

Illustration of an email newsletter icon with a yellow background and black envelope.

The Best Email Newsletter Platforms for Web Agencies

WordPress agency owners share the email platforms they actually use — for their own newsletters and for clients — and why the “right” answer depends on how you think about email’s role in a business….

April 30, 2026

Collection of SVG icons for web agencies to enhance website design and functionality.

The Best Icon Libraries for Web Agencies

Icons can make or break a design. Here’s which icon libraries WordPress agency owners trust to keep their projects consistent and polished….

April 27, 2026

A graphic of a yellow coin stack icon representing hosting services.

The Best WordPress Hosting Providers for Agencies

WordPress agency owners share the hosting providers they actually trust — and why the answer usually comes down to managed simplicity vs. self-managed control….

April 17, 2026

Person wearing a cardboard box mask working on a laptop against a brick wall.

Privacy myths that small business owners still believe

From “I’m too small” to “AI can handle it,” these privacy myths could cost you. Learn what your website actually needs to stay compliant….

April 14, 2026

A person working at a desk with a laptop, smartphone, notepad, and plant, viewed from above.

How to Do a Content Audit & Sell It as a Service

If you want to learn how to do a content audit, start here. Spot weak pages, find missed opportunities, and sell the fix to your clients as strategic work….

April 13, 2026

Illustration of a magnifying glass over a yellow background, representing SEO tools.

The Best SEO Plugin for WordPress Agencies

WordPress agency owners share the SEO plugins they actually install — and why the choice usually comes down to schema, CPT support, and how much you’re willing to pay….

April 10, 2026

Portrait of Mark Westguard smiling, wearing a blue blazer and checkered shirt.

Member Spotlight: Mark Westguard

Mark Westguard has been building things with computers since before many of us even knew what a website was. Since then, he’s done just…

April 6, 2026

Digital screen showing a cursor clicking the "Reject" button for privacy preferences.

They’re Here: Privacy-Savvy Website Users

81% of Americans distrust how websites use their data. Here’s what web designers need to know about building trust in a privacy-first world….

March 31, 2026

Icon of a form plugin for WordPress websites.

The Best WordPress Form Plugin for Web Agencies

WordPress agency owners share the form plugins they actually build with — from complex multi-step builds to simple contact forms, and why switching is harder than it sounds….

March 26, 2026

Diagram illustrating color categories, including primary, secondary, and neutral tones, for design u.

The Color System I Wish I Understood Sooner

Does your system for naming colors always feel like it falls short? This two-layer approach solves so many problems!…

March 18, 2026

Illustration of a padlock symbolizing website security and protection.

The Best WordPress Security Solution for Agencies

Agency owners share their security stacks — from edge-level protection to server hardening and WordPress-specific defenses….

March 12, 2026

Portrait of John Serbell, smiling man with glasses and colorful cap, wearing a blue shirt.

Member Spotlight: John Serbell

John Serbell didn’t exactly take the traditional route into web design. Film degree in 2008 (brutal timing). Two years in AmeriCorps traveling the country…

March 2, 2026