Articles

Our latest musings covering a wide range of agency related topics and strategy to help push your business forward.

A smiling man with glasses and a patterned shirt, member profile on The Admin Bar website.

Member Spotlight: Mayank Majeji

Mayank Majeji’s story feels a lot like the way many of us got into this industry: a bunch of small experiments, a lot of…

May 20, 2026

A woman working on a laptop with a large pill bottle labeled "Free Privacy Policy Template" on the t.

Why Privacy Policy Templates Can Backfire for Agencies and Website Owners

Free Privacy Policy templates seem harmless until a client gets sued. Here’s what every web agency needs to know before using one….

May 19, 2026

Close-up of a "Sold" sign hanging on a wooden frame in front of a house.

The Industry Web Agencies Should Be Copying

Real estate agents have spent 100 years mastering referral marketing. Here’s how web agencies can borrow their best moves….

May 19, 2026

A stopwatch icon representing the time tracking feature on The Admin Bar website.

The Best Time Tracking Tools for Web Agencies

Agency owners share the time tracking tools they actually use & why the biggest insight is usually how much time you didn’t know you were spending….

May 15, 2026

A lightning bolt icon representing fast caching solutions for WordPress websites.

The Best WordPress Caching Solutions for Web Agencies

WordPress agency owners share the caching setups they actually rely on….

May 9, 2026

Illustration of an email newsletter icon with a yellow background and black envelope.

The Best Email Newsletter Platforms for Web Agencies

WordPress agency owners share the email platforms they actually use — for their own newsletters and for clients — and why the “right” answer depends on how you think about email’s role in a business….

April 30, 2026

Collection of SVG icons for web agencies to enhance website design and functionality.

The Best Icon Libraries for Web Agencies

Icons can make or break a design. Here’s which icon libraries WordPress agency owners trust to keep their projects consistent and polished….

April 27, 2026

A graphic of a yellow coin stack icon representing hosting services.

The Best WordPress Hosting Providers for Agencies

WordPress agency owners share the hosting providers they actually trust — and why the answer usually comes down to managed simplicity vs. self-managed control….

April 17, 2026

Person wearing a cardboard box mask working on a laptop against a brick wall.

Privacy myths that small business owners still believe

From “I’m too small” to “AI can handle it,” these privacy myths could cost you. Learn what your website actually needs to stay compliant….

April 14, 2026

A person working at a desk with a laptop, smartphone, notepad, and plant, viewed from above.

How to Do a Content Audit & Sell It as a Service

If you want to learn how to do a content audit, start here. Spot weak pages, find missed opportunities, and sell the fix to your clients as strategic work….

April 13, 2026

Illustration of a magnifying glass over a yellow background, representing SEO tools.

The Best SEO Plugin for WordPress Agencies

WordPress agency owners share the SEO plugins they actually install — and why the choice usually comes down to schema, CPT support, and how much you’re willing to pay….

April 10, 2026

Portrait of Mark Westguard smiling, wearing a blue blazer and checkered shirt.

Member Spotlight: Mark Westguard

Mark Westguard has been building things with computers since before many of us even knew what a website was. Since then, he’s done just…

April 6, 2026

Digital screen showing a cursor clicking the "Reject" button for privacy preferences.

They’re Here: Privacy-Savvy Website Users

81% of Americans distrust how websites use their data. Here’s what web designers need to know about building trust in a privacy-first world….

March 31, 2026

Icon of a form plugin for WordPress websites.

The Best WordPress Form Plugin for Web Agencies

WordPress agency owners share the form plugins they actually build with — from complex multi-step builds to simple contact forms, and why switching is harder than it sounds….

March 26, 2026

Diagram illustrating color categories, including primary, secondary, and neutral tones, for design u.

The Color System I Wish I Understood Sooner

Does your system for naming colors always feel like it falls short? This two-layer approach solves so many problems!…

March 18, 2026

Illustration of a padlock symbolizing website security and protection.

The Best WordPress Security Solution for Agencies

Agency owners share their security stacks — from edge-level protection to server hardening and WordPress-specific defenses….

March 12, 2026

Portrait of John Serbell, smiling man with glasses and colorful cap, wearing a blue shirt.

Member Spotlight: John Serbell

John Serbell didn’t exactly take the traditional route into web design. Film degree in 2008 (brutal timing). Two years in AmeriCorps traveling the country…

March 2, 2026

Illustration of a cracked shield symbolizing false beliefs about privacy policies.

7 Things People Think Privacy Policies Do (But They Don’t)

A Privacy Policy isn’t a magic compliance shield. Here are 7 common misconceptions that could quietly put your clients at legal risk….

February 27, 2026

Smiling woman with long blonde hair in a blue top, member of London Box.

Member Spotlight: London Box

London’s path to web design isn’t the straight-line… She studied oil painting. Worked front-of-house in restaurants. Managed a flower shop. Built workflows inside an…

February 23, 2026

Member Spotlight: Holly Neumann

Holly Neumann has been doing this work long enough to know the difference between something that looks good and something that actually works. Before…

February 16, 2026