Kyle Van Deusen

The Admin Bar

After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a resident of the Commonwealth of Virginia.

Create Pages Faster Than Ever (with TextExpander)

Paste entire layouts into the WordPress editor using TextExpander snippets!

Spice Up Your Mobile Menu Design

Transform your mobile menus from boring to bad-ass with these simple tweaks!

3 Ways to Squeeze More Performance out of GeneratePress & GenerateBlocks

Get even better performance out of GP/GB (without any plugins!)

The Block Editor: 5 Things You Might Not Know

5 ways to improve your workflow, eliminate plugins, and make block-building more enjoyable!

$10 Off Fathom Analytics

Get Fathom Analytics best (and only!) discount — $10 off your first month — by using our link.

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Step-By-Step Web Design Sales Process (with email templates)

The objective of this process is to qualify a new lead and take them from opportunity to paid discovery, to open project.

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Free Website Testing Tools for Web Developers

A collection of tools to help you test your website projects and find ways to improve your build quality.

Best WordPress Plugins You’ve Never Heard Of

The best lesser-known plugins from the WordPress repo

The Best Free Tools & Resources for Agencies

A crowdsourced database of the best free online tools, utilities, & resources for website designers and developers.

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2022 WordPress Agency Survey

In March 2022, we put together an anonymous survey for all of our community members to …

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What do web agencies use for the H1 on their home page?

A few weeks back I was talking to one of my buddies in the group who …

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Education Over Sales

This post is an excerpt from our newsletter, The Friday Chaser. Subscribe and get content like …

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My Tech Stack for Block-Based Websites

A list of the tools I’m using to develop lightning-fast block-based websites.

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How to Configure Perfmatters for Better Performance

A quick reference guide on how to configure the Perfmatters plugin

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Informing Clients You’re Moving to Fathom

Email scripts you can use to inform your clients about moving to Fathom Analytics

Why every web agency should consider dropping Google Analytics

In a consciousness-shift that even your grandma seems to be vaguely aware of, internet users are waking up to the fact that using Google isn’t free. You’re just paying for the service with something other than money: your data.

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No One Likes a Perfect Person

As business owners we put a lot of pressure on ourselves… Oftentimes, so much pressure that …

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Create a Hover Card with GenerateBlocks

In this tutorial, I’m going to provide you with the step by step instructions and the …

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Two Ways to Expand

If you’re getting overwhelmed with work, and needing to expand capacity, there are two routes most …

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Create a Sticky Sidebar with GenerateBlocks

In this video I do a quick walkthrough on how to create a sticky sidebar using …

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How Do You Do It?

During a TABLE call this week, we got off on the topic of creating a “our …

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They’re Asking for Referrals

If you’ve ever worried that a disproportionate number of your leads come from referrals, then you’re …

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Do you need a degree to be a web designer?

Do you even need a college degree to work as a web developer or designer? Well, that depends on the type of career you’re planning.

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My Trick to Avoid Overwhelm

I get overwhelmed pretty easily — especially at work. It’s always been this way for me… …

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One-on-One Training from the TextExpander Team

If you’ve not used TextExpander before, it’s a simple productivity app (for Windows or Mac) that …

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33% of American’s did what? ????

I read a stat this week that was pretty shocking — it said that over 33% …

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Debugging Your Design

When we have our “developer hat” on, it’s natural to debug problems step by step. If …

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Running Your Own Race

This week I saw a tweet by Mike Oliver that stopped my scrolling pretty quickly… “Maybe …

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The Website Owner’s Manual: A Complete Walkthrough

Everything you could possibly want to know about The Website Owner’s Manual

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5 Tips to Improve Your Block Building Experience

5 ways to improve your experience using Generate Blocks and the default block editor.

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5 Reasons They’ll Pay You More

It’s not uncommon that someone in the group asks how they can get clients that are …

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CSS-Only Modal with GenerateBlocks

After posting about making a simple tooltip in GenerateBlocks, I guess my new quest is to …

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Creating Animated Tooltips in GenerateBlocks

I recently found myself in a position where I needed to add some tooltips for more …

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How I got a ???? as my email address

As a designer, developer, or just through the entrepreneurial spirit, I bet you’ve had some random …

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Build it with Blocks — WaveApps.com

In this live event, I shared my process for building (or in this case, rebuilding) sites …

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Voted The Best WordPress Community!

It’s official — the results have been tallied, and The Admin Bar has been voted The …

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15 Free Hidden Gem Design and Development Resources

As designers and developers, we use a lot of tools — and we especially love the …

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I’m telling myself “NEVER AGAIN!”

How many times have you said to yourself “I’ll never make that mistake again!”, only to …

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Accountability is the Catalyst for Progress

If you’re like most agency owners, you have a laundry list of things you know you …

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Scrolling Image Effect with GenerateBlocks

The full-length screenshots of websites we’ve created are great — but having a giant, skinny image …

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“Done Today”

This week I added a new “view” inside my Airtable base I use for managing all …

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Don’t try to sell me a car

I drive a hunk of junk.  The check engine light constantly comes on and goes off randomly. …

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What’s on the menu?

The more I think about having “packages” for website builds, the more it makes sense — …

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If I Won the Lottery

I don’t buy lottery tickets often, but every now and then (when the jackpot is big …

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It’s really easy to undercharge

Blanket statements about pricing (eg. “You should charge a minimum of $X for a website”) have …

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How to plan the leap from side-hustle to full-time agency owner

Looking to take the leap from side-hustle to full-time agency owner but a bit nervous? Here’s how I did it!

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Should You Fire Yourself?

Spending too much time working “in” the business and not “on” the business is a pretty …

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How I Use Email Marketing in My Agency

Email marketing has provided an effective, one-to-many strategy for my agency — here’s a look at why and how I do it.