Black Friday is here! Check out all the deals in our affiliate-free roundup!

5 Reasons They’ll Pay You More

It’s not uncommon that someone in the group asks how they can get clients that are willing to pay higher prices, so today I want to look at a few reasons people …

Kyle Van Deusen

Published:

Filed Under:

Kyle Van Deusen

Kyle Van Deusen

The Admin Bar

After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a new resident of the Commonwealth of Virginia.

pay you more
This content contains affiliate links. View our affiliate disclaimer.

It’s not uncommon that someone in the group asks how they can get clients that are willing to pay higher prices, so today I want to look at a few reasons people might be willing to pay you more.

1. Your services are more valuable to the client’s business. This really comes down to the kind of client you’re trying to attract. A website is a lot less valuable to a mom-and-pop small town boutique than it is a SaaS company. The SaaS company is going to rely on their website to bring in new leads and convert those leads into customers, or their business will quickly fail. The boutique’s primary focus might be the foot traffic in front of their location with the website potentially getting only a few visitors a day.

2. Your reputation & referrals. What other people say about you is extremely important and people are willing to pay a higher price for something that’s got a stellar reputation. Of course, this takes time (years, even) to build up — so new agencies often don’t have this luxury — but over time you’ll likely earn more with more skins on the wall.

3. Your specialty. They say the riches are in the niches, and it makes sense. People are going to be willing to spend more money on something that is more tailor made to fit their needs. Let’s say your prospect is a dentist who is opening a new location and needing to book appointments as quickly as possible to build up a clientele — an agency who specializes in helping dental practices get inquiries is going to be a lot more valuable than someone who “designs and develops websites”.

4. Your sales process. I’ve not done it before, but I can’t imagine going out to find someone to build you a website is a fun experience. There’s a lot of mistrust in our industry, and for most business owners, websites are something they don’t fully understand. The easier and more transparent your process is of getting from point A to point B, the more likely someone is to agree because they want to avoid a potential hassle.

5. You proudly charge more than your competition. This might sound silly, but having higher rates is a great way to get clients to pay more. A good number of people won’t even consider the cheapest option because they assume that a lower price means poorer quality. Yes, you’ll risk losing jobs because you’re more expensive — but you don’t want the low price job anyway, right?

These, of course, aren’t all the reasons why someone might be willing to pay more — but they are all worth considering as potential ways to increase your earnings.

Share This Article!
Kyle Van Deusen

Kyle Van Deusen

The Admin Bar

After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a new resident of the Commonwealth of Virginia.

Come Join Us!

Join the #1 WordPress Community and dive into conversations covering every aspect of running an agency!

Kyle Van Deusen

Community Manager

The Friday Chaser

Wash down the week with the best of The Admin Bar! News, tips, and the best conversations delivered straight to your inbox every Friday!

Latest Events

August 4th, 2023

What’s New in Perfmatters?

Learn about all the new features, updates, and possibilities with an update from the plugin's co-founder, Brian Jackson!

July 28, 2023

Test, Build, & Deploy Websites with Ease

Join us to explore InstaWP, a game-changer for your WordPress workflow. Uncover how you can save time, reduce stress, and streamline web development during our live demo on July 28th.

July 6, 2023

Navigating HIPAA Compliance

Unlock the secrets of HIPAA compliance on July 6th! Don't miss our expert Paul Stoute as he guides web designers through the maze of regulations, saving you from potential pitfalls

More Articles

Why Email Marketing Should Be On Your Radar

Why email marketing should be on your radar in 2024

Email marketing is the best way to connect and build trust with your audience. It’s easier to start than you think. Let’s talk about it.

Messy Office Workplace, Workplace And Workspace Concept

Make a New Plan, Stan: The Ultimate Guide to Organizing Your Day as a Digital Agency Owner

Sick of wasting time and getting bogged down in daily tasks? Learn how to boost productivity by organizing your day as a digital agency owner in this blog.

No Stock

Why My Company Policy Dictates “No Free Stock Photography Site Images”

Still using free stock images when developing websites for clients? That might not be the best idea! Find out why I have a “no free stock photography” policy.