Agency Tools

A collection of all the tools I use to power my agency.

GeneratePress

Theme, WordPress

GeneratePress has been my go-to theme, even when I was building with other builders (like Elementor or Beaver Builder). It’s extremely lightweight, has very thoughtful features that give you more flexibility than you might initially realize, and has a great team behind them. Of course it pairs perfectly with my block package of choice (GenerateBlocks), but is compatible with any other block package or builder that allows you to pick your theme.
Price:
Free / $59yr – $249 Lifetime

GenerateBlocks

Plugin, WordPress

There are plenty of block packages out there, but in my opinion none of them strike the perfect balance of simplicity and customizability quite like GenerateBlocks. Much like it’s sister theme, GeneratePress, GenerateBlocks is deceivingly powerful, allowing me to create just about anything I need with just a handful of blocks. This modular approach works perfectly with my philosophy of not overcomplicating things with too many bells and whistles.
Price:
Free / $39 – $99yr

Airtable

Automation, CRM, Financial, Productivity, Project Management

I’m both ashamed and proud to say that I have just about 100 Airtable databases — and they do everything for me. But my most robust base is the one I build for project management and as a CRM. This handles all my customers, projects, and tasks, and is loaded with all kinds of native automations.
Price:
Free / $10 – $20mo

Perfmatters

Plugin, WordPress

The Perfmatters plugin is the secret weapon in my arsenal, making my already speedy GP/GB sites even faster with their easy optimizations. It helps me host fonts locally and reduce WordPress bloat in just a couple of clicks.
Price:
$24.95 – $124.95yr

Slim SEO

Plugin, WordPress

After several years with SEOPress, last year I started testing Slim SEO, and honestly I haven’t missed SEOPress at all. My needs from a SEO plugin are simple, and Slim SEO does the basics I need and stays out of the way.
Price:
Free

Fluent Forms

Plugin, WordPress

I got a lifetime license to Fluent Forms back when they launched, and honestly, I have no reason to switch at this point. The pro version does everything I need and has all the integrations that are important to me.
Price:
Free / $41 – $139yr / Lifetime Available

Advanced Custom Fields

Plugin, WordPress

I love using dynamic data, and ACF Pro continues to be the most popular option. It integrates beautifully with GB/GP and my lifetime license makes it hard to consider any alternatives that would add to my expenses.
Price:
Free / $49 – $249yr

Custom Post Type UI

Plugin, WordPress

Though there are several tools that do this, CPT UI is free and does exactly what I need; create custom post types using a visual interface.
Price:
Free

ShortPixel

Plugin, WordPress

After continually testing alternatives, Shortpixel continues to provide the right combination of results and ease of use. I love that I can “set and forget” this plugin and it works in the background optimizing all my media.
Price:
Free / $3.99 – $83.33/mo

Breeze

Plugin, WordPress

So long as I continue to use Cloudways, Breeze just makes sense. It’s created by Cloudways and integrates directly with the platform. I only use it for caching, while Perfmatters handles the rest of my optimizations.
Price:
Free
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