The 2025 Survey Results Are In!

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MINUS25

Website Pricing Calculator

Ballpark project pricing faster with my personal website pricing calculator, available in Airtable and Notion!

Estimate in minutes

Avoid under-charging

Modular & customizable

See How It Works!

The Website Estimator has taken my estimates from a guess to a formula. I actually have a step-by-step plan now and can accurately estimate a project of any size. The game-changer has been taking the emotion out of it. I don’t have to feel bad about a high price tag, and I don’t have to fear that I’ll only be earning pennies. Once I determined my rates for basic components, I could put those numbers into the estimator and easily come up with a realistic price for the project at hand. Feeling uncertain about your pricing? Take the emotion and guesswork out of your estimates. Get the Website Estimator! 

Cheryl HocK

Since using the Website Estimator, my project pricing has literally doubled—and I finally feel confident when quoting clients. I now use it during calls to quickly give ballpark estimates, and it’s cut down proposal time significantly. Best of all, I’m no longer living project to project.

Cody Clifton, Squeak Media

Using the website estimator as part of our sales process ensures that every project we quote starts on exactly the right foot.

Jim Martin, Captivation Agency

Dude! This thing is the cat’s meow. I just estimated a project while drinking coffee with one hand.

Jason McCullough

We started using Kyle’s website estimator and it’s been a game-changer! It makes estimating new projects quick and consistent.

Cheryl Microutsicos, WoW! Graphic Designs

The Website Estimator is the perfect starting point to structure your pricing.

Jakob Lieser, wp4u

It’s a valuable resource to gain insight on just how much I should be charging (versus what I actually charge) for my projects. It’s definitely been money well spent!

Mary Libbey, Libbey Design

The Website Estimator has been incredibly helpful and time-saving, and I continue to use it regularly to kick-start the pricing process.

Jeff Mankini, UPclick Digital

Now I’ve got a clear system for breaking down a project—page by page—and thinking through things like design, complexity, copywriting, and dynamic elements.

Ed Hall, Converging Currents

Now, I can actually give accurate “rough estimates” during a first conversation with a prospective new client instead of having to say, “I’ll prepare an estimate and get it over to you asap.” 

Suzanne Bird-Harris, WebsitesInWP

The Website Estimator has been an invaluable tool that we use for almost all new proposals, as well as for estimating both small and large ad hoc jobs. It serves as a great starting point; we have built variations for marketing, monthly services, and still continue to use the original website estimator. It is a simple yet effective tool that makes proposals much more transparent and greatly streamlines the proposal process.

Adam Haworth, Fuunction

These are the best inventions… ones born from an actual need. This estimator is no exception. Well done, and thank you!

Doug Seidl, Straight-up Digital

I use the estimator for everything from small jobs to full site builds. The flexibility it offers to modify items and prices has made it an indispensable part of my quoting process. 

Shaun, Bulldog Digital

I find the numbers are usually on target with my gut, and it helps me not undercharge by thinking things through and easily seeing how numbers change with different variables and elements.

Jeremy Bloom, Internet Farmer

The Website Estimator slashes our quoting time down to seconds and guarantees we meet our margins every time. It’s a no-brainer!

Stacey Watson, CodeInk Studios

The Website Estimator provides a framework that gives me the discipline to think through the project workload before I give the client a number. It’s saved me from costly mistakes every time I’ve used it.

Kristin Aus, 7 Mile Advantage

For the low cost of this tool, I made that back and more in my first time using the tool. 

Greg Murch, WP Explored

The website estimator helps me to quote projects quickly and accurately, it took me a while to really get pricing down, this helped with not undercharging projects and is part of my process. Easy to use and understand, and money worth spent.

Samantha La Deaux, Nolen Creative

 It makes it so much easier to validate the price I’m estimating in my head. It also gives me the confidence to ask for the right prices instead of sheeping away from a higher cost website for the business. I feel like it’s my backup to say, yep…it actually does cost that much to create the website.

Jennifer Alford, Jenny Laine Designs

It’s a massive time-saver and helps me avoid constantly second-guessing myself or worrying about undercharging, I can confidently quote projects knowing I’ve built my pricing on a solid foundation. 

Lisa Doiron, Lisa Marie Creative

Kyle’s Project Estimator has seriously leveled up how I price my projects. It gives me a solid starting point every time, so I’m not second-guessing or undercharging. It’s super easy to tweak for each client, and it’s made quoting faster and way less stressful.

Julie Dulong, Easy Artisan Websites