Why do some agencies get paid way more?

Articles

Our latest musings covering a wide range of agency related topics and strategy to help push your business forward.

accountability

Accountability is the Catalyst for Progress

If you’re like most agency owners, you have a laundry list of things you know you need to get done for your business… Narrowing…

December 3, 2021

screen recording 11 26 2021 at 6.25 am

Scrolling Image Effect with GenerateBlocks

The full-length screenshots of websites we’ve created are great — but having a giant, skinny image on a page is a bit of a…

November 26, 2021

done today

“Done Today”

This week I added a new “view” inside my Airtable base I use for managing all my to-dos and projects. This view just has…

November 12, 2021

sell me your car

Don’t try to sell me a car

I drive a hunk of junk.  The check engine light constantly comes on and goes off randomly. It’s covered in hail damage. The door handle…

November 5, 2021

how much does a copywriter cost

How Much Does A Copywriter Cost?

Learn how much you should expect to pay for written content from a freelance copywriter or a copywriting agency. …

November 3, 2021

share word doc with others

Easily Grab Photos from Word Docs

This is a trick I find myself using pretty often when clients send me copy in a Word doc that also contains the images…

November 1, 2021

what's on the menu

What’s on the menu?

The more I think about having “packages” for website builds, the more it makes sense — especially from a business perspective. In order to…

October 29, 2021

if i won the lotto

If I Won the Lottery

I don’t buy lottery tickets often, but every now and then (when the jackpot is big enough to make the news), I’ll buy a…

October 22, 2021

if i won the lotto

It’s really easy to undercharge

Blanket statements about pricing (eg. “You should charge a minimum of $X for a website”) have always annoyed me. There are hundreds of factors…

October 15, 2021

Selling content creation service

How To Increase Recurring Revenue By Selling A Content Creation Service

Monthly blogging is a treasure trove for recurring revenue, it’s easy to implement, and it has results you can track….

October 5, 2021

email triage 01

Email Triage: How to Create An Effective Price Increase Email

In business, the use of the word triage usually means assessing the nature and urgency of the problems being experienced and sorting out the priority of…

October 1, 2021

leap

How to plan the leap from side-hustle to full-time agency owner

Looking to take the leap from side-hustle to full-time agency owner but a bit nervous? Here’s how I did it!…

September 29, 2021

fire yourself

Should You Fire Yourself?

Spending too much time working “in” the business and not “on” the business is a pretty common struggle among not only agency owners in…

September 24, 2021

email marketing 01

How I Use Email Marketing in My Agency

Email marketing has provided an effective, one-to-many strategy for my agency — here’s a look at why and how I do it. …

September 15, 2021

why these 5 things will help you win more proposals 01

Why These 5 Things Will Help You Win More Proposals

I’ve found 5 things that make my proposals stand out, get signed, and protect myself from scope creep. Are these in your proposal?…

September 14, 2021

a question mark on a wooden cube on a computer keyboard

Web Agency FAQ’s

A growing database of frequently asked questions web agencies can answer for their customers….

September 14, 2021

busy office worker closely inspecting paper documentation at office

Writing Processes & SOP’s (A Real-Life Example)

An over-the-shoulder look at me writing up processes and standard operating procedures for client website builds….

August 18, 2021

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25 Additional Services You Can Offer to Your Web Agency Clients

While an argument can be made for keeping your offerings small and charging a premium, that’s not the only way to grow your revenue…

July 29, 2021

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How To Grow Your Agency Using The Power Of Niche Marketing

Are you struggling to attract new clients to your business? Do you want to get paid more for your work? Tired of dealing with…

July 20, 2021

young creative team having a meeting in creative office, archite

More‌ ‌than‌ ‌just‌ ‌a‌ ‌logo:‌ ‌branding‌ ‌can‌ ‌be‌ ‌your‌ super-secret‌ ‌sales‌ ‌weapon‌

Let’s jump into this imaginary (but oh so familiar) scenario for a moment: You’re 40 minutes into a kick-off video call with a client….

July 5, 2021

words "once upon a time" written with old typewriter

What is Storytelling in Marketing and Why Should You Care?

Humans have been telling stories forever and our brains have evolved to love them. How can you use the power of stories to promote your business?…

June 29, 2021

robots working with laptop

Are AI copywriters actually any good?

You’ve probably already heard the buzz around AI copywriting software.  Designed to help content creators, marketers, agency owners, and social media managers streamline and…

June 28, 2021

mwa agency sales blueprint

Agency Sales Framework (with Cliff Almeida)

Cliff Almeida joins us to share his Agency Sales Framework and how he’s used this exact process (from incoming lead to sale) to close…

June 17, 2021