When you think about growing your agency, your brain probably jumps straight to things like:
- more leads
- better referrals
- more content
- more networking
Basically… build, build build.
That does work, but it’s exhausting.
A while back, my friend Ron Johnson put me onto a completely different approach: acquiring small agencies instead of chasing individual clients.
Before you tell me you don’t have the cash to buy an agency, hear me out.
We’re not talking about buying huge companies. This isn’t some private-equity thing. These are “micro-acquisitions” where one agency owner wants out, and another is ready to take over. Though seller financing and/or earn-outs, you can do this with $0 down.
Ron has used this approach to grow his agency to managing over 700 sites (talk about MRR!).
A couple months back, he came and did a webinar for our Barfly members to talk about this approach. That call ended up being such a hit that he’s gone back to the lab, put together everything he’s learned, packaged up all his resources, and put everything into a practical course that breaks down:
- how these deals actually work
- how they’re structure when you don’t have any cash upfront
- what to watch out for so you don’t inherit a mess
- and how to decide if a deal is even worth touching
This isn’t some “get rich quick” scheme — just a different way to think about growth.
But here’s what I’m really excited about….
We’ve teamed up to release this entire course free for Barfly members.
No catch, no upsell — if you’re a barfly member, you get instant access.
If you’ve ever felt stuck in the feast-or-famine cycle, or you’ve wondered if there’s a smarter way to grow than constantly hunting for the next lead, this is one of those “worth learning even if you never use it” kind of things.
You can read all about the course and see everything that’s included here: https://barfly.theadminbar.com/the-agency-acquisition-accelerator/
If you decide to sign up, you’ll get instant access to the course, plus all the other benefits of becoming a Barfly, including:
- Join the conversations in our private Slack channel
- Hang out at our monthly Happy Hour calls
- Attend monthly educational webinars
- Exclusive resources (like our Proposal Vault with 100+ real proposals)
- Early newsletter delivery
- Your company listed in our member directory
- Discounts & early access to new TAB product
As always, no pressure. Just wanted to share something genuinely usefully that I wish I understood sooner.
Kyle Van Deusen
After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a resident of the Commonwealth of Virginia.
