The Paid Discovery Class
There’s a Reason Some Agencies Get Bigger Budgets
The difference isn’t talent — it’s process. Learn the simple discovery framework that turns casual leads into confident, high-paying clients.
Every Project Starts the Same Way…
A new lead comes in… finally!
You hop on a call, ask thoughtful questions, take notes, maybe even start sketching a sitemap in your head.
You’re doing your best to understand what they need. To be helpful, smart, and strategic. But, there’s a problem.
You’re doing it all before you know if this project will ever put a penny in your account.
So you have two options:
Pour hours into research and planning building the perfect strategy for a project that might never happen.
Make a few educated guesses based on a quick call and your experience, and hope they don’t bite you in the ass later.
Either Way, You Lose.
Do it for free, and you’ve told the client your expertise isn’t worth paying for. They’re only paying you to push buttons.
Rush it, and you’re building on assumptions that lead to scope creep and block you from exploring the ideas that lead to your highest-value work.
It’s a trap.
And it’s no wonder clients think a website should only cost a couple thousand bucks…
They’ve never been given the chance to see why it’s worth more.
There’s a Better Way to Start Projects
Paid discovery protects your time and your profits. It keeps scope creep and revisions in check.
It positions you as the expert and helps your clients see beyond “a new website” to the bigger strategy that drives results they’re happy to pay top dollar for.
The Paid Discovery Class
The Paid Discovery Class is a one-hour, practical training based on the same discovery process I use in my agency today.
After seeing firsthand how it transforms client relationships, project outcomes, and profit margins, I’ve turned it into a simple, one-hour training you can put to work immediately.
Video lessons, slides, and resources include:
Why Discovery Changes Everything
We’ll unpack what real discovery looks like, why it’s the foundation of every successful project, and how it instantly positions you as the expert instead of the order-taker.
- Lesson 1: What Discovery Actually Is
- Lesson 2: Addressing Your Objections
Selling Discovery With Confidence
You’ll learn how to talk about discovery confidently, overcome client objections, and price it in a way that feels easy to say “yes” to.
- Lesson 1: Changing Your Belief System
- Lesson 2: Making Discovery an Easy “Yes”
- Lesson 3: Pricing Your Discovery Sessions
- Lesson 4: Sales Tools
How to Actually Do Paid Discovery
Get my exact framework for running discovery sessions that uncover what clients really need. From the questions to ask to how to structure your sessions.
- Lesson 1: The Goal of Discovery
- Lesson 2: How to Run a Discovery Session
- Lesson 3: What Questions to Ask During Discovery
Turning Discovery Into a Winning Proposal
We’ll cover how to connect your client’s goals to your solutions, build buy-in through storytelling, and present proposals that seal the deal.
- Lesson 1: Uncovering Your Discoveries
- Lesson 2: Structuring Your Proposal
Plus, resources that will help you start charging for and executing discovery immediately:
Discovery Session Question Bank
Sales Email & Deck Template
Audience Map Exercise
Kyle pushed me to offer paid discovery when I was too caught up in overthinking it. It didn’t have to be fancy or intimidating — and once I actually did it, I felt way more empowered than I expected.”
Adam Wright
I never thought I could charge separately for discovery because my potential clients might go to a competitor. When Kyle convinced me to give it a try and send a discovery offer to a client prospect, I just KNEW I would receive pushback or a rejection. Instead, I received a notification of payment from Stripe. Just like that!
Erika Dickstein
Kyle gave me the confidence to start offering paid discovery and helped me refine how I approach it so it feels natural and valuable to clients.
Jeane Bope
I had never even heard of paid discovery before Kyle showed it to me. Now, paid discovery is required for all new projects! I’ve found it helps eliminate the “tire-kicker” leads AND make projects go way more smoothly. Bravo!
Jonathan Jernigan
Meet Your Instructor
Kyle Van Deusen
I’ve been running my agency, OGAL Web Design, since 2017 — and like most of us, I spent years doing way too much work for free. I’ve quoted projects off gut feelings, guessed at budgets, and lost more time (and money) than I care to admit.
Switching to a paid discovery model completely changed the way I run projects — smoother launches, happier clients, and higher profits.
Frequently Asked Questions
Does presale mean the class isn’t finished yet?
Correct. 99% of the materials are written, but I’ve still got to record all the videos and put on the finishing touches. I’m aiming for a December launch.
It’s just one hour — is that enough?
I’ve watched tons of agency owners buy gigantic courses for thousands of dollars. They make it an hour or two in, get distracted, and it ends up collecting dust. My mission is to make sure everyone who buys the course finishes it. So I’ve stripped out the fluff, focused on the most important details, and included resources that help you put everything into practice immediately.
Will this still help me if I already do some discovery?
Absolutely. Most agencies do some discovery — but not in a way that’s positioned, sold, or systematized. This class will help you formalize it into something clients instantly understand the value of (and happily pay for).
What if my clients are small or budget-conscious?
Then you need this even more. Smaller clients usually have less clarity and more risk. Discovery helps them make smarter decisions and helps you avoid getting trapped in low-margin projects that spiral out of control. I’ll show you how you can price this for any size project.
Do I need fancy tools or software to do this?
Nope! Everything can be done with free tools (and are likely things you already have in place).
What if it doesn’t work for me?
If you implement what I teach and don’t see how this improves your sales process, please reach out. I stand behind this class and want to make sure you get real, tangible results and I’ll happily consult with you one-on-one.
Can I use your resources with my own branding?
Yes! All the templates are white-label friendly. Customize them to match your tone, and your agency’s branding
Can I translate the video subtitles into my language?
Subtitles and a full class transcript are available. I wouldn’t be able to provide any other languages myself, but I’ll be happy to provide them all in English so they can be translated. There are also going to be quite a few resources, and I’ll make sure those are all editable text so that everything is “translation-ready”.
The Paid Discovery Class
One Hour. Zero Fluff. A Lifetime of Better Projects.
If you’re tired of working for free, guessing at scope, and hoping things don’t blow up later — there’s a better way.
