Abby Wood
As a long-time entrepreneur, content strategist, and business mentor, Abby has been helping founders and thought leaders find their voice for 16+ years. In 2019, she established The Content Lab, the content agency for brands that don't want to sound like everyone else. As AI-generated content continues to clutter our screens, Abby firmly believes that strategy-led originality will always be your brand’s biggest flex. She has appeared on many stages online and off, sharing her experience-backed lessons on all things copywriting, content marketing, personal branding, and more.
The art of writing a job post: How to attract talented people to your team
Are you thinking about recruiting a new employee for your business? Take a look at how to write the perfect job post for your business. Expert content writing advice.
How To Fight Back Against Marketing Budget Cuts
During times of economic downturn and instability, how do you fight back against budget cuts?
How To Write Accessible Website Copy
One of the most overlooked aspects of accessibility is website copy. It’s not just the design, layout, & features of your website, the copy has to be accessible too.
Questions To Ask a Contractor Before Hiring Them
If you’re hiring a freelancer or contractor for your project, fit is everything. Get the right freelancer for the job with these thought-provoking questions.
Things Your Copywriter Wishes You Knew
Just like web developers and digital agencies, copywriters often run into two different types of clients: …
How To Create A Content Strategy
With clients slowly going quiet over the holidays and with the new year fast approaching, you’re …
How Much Does A Copywriter Cost?
Learn how much you should expect to pay for written content from a freelance copywriter or a copywriting agency.
How To Increase Recurring Revenue By Selling A Content Creation Service
Monthly blogging is a treasure trove for recurring revenue, it’s easy to implement, and it has results you can track.
Are AI copywriters actually any good?
You’ve probably already heard the buzz around AI copywriting software. Designed to help content creators, marketers, …
How To Sell Copywriting Services To Your Clients
How you can make a profit from outsourcing copywriting.
How to hire a great copywriter (and avoid the bad ones)
Hiring a copywriter is a long and difficult process. I’ve been working as a copywriter for …
