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Abby Wood

Abby Wood

The Content Lab

Originally from Cambridge, England, Abby now lives in Ireland with her partner Nick and their border collie Bosco. A content strategist and copywriter for over 12 years, she's founder of The Content Lab (a white label content agency) and Content Goodies (providing white label content templates for agencies). She's also co-founder of Ireland Website Design (a full service eCommerce agency) and LearnRight (a white label LMS solution).

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Why Am I Not Generating High-Quality Leads for My Web Dev Agency?

Banging your head against a wall trying to generate high-quality leads? Find out where your web dev agency is going wrong and how to attract better leads.

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How to Outsource Content Without a Brand Identity Crisis

Outsourcing content doesn’t mean losing your brand’s mojo. Find out how to stay true to your brand while getting expert help with your content writing.

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Red Alert: Spotting the Warning Signs of an Unhappy Client & How to Handle Them

Dealing with an unhappy client? In this blog, learn how to identify an unhappy client and the best way to handle the situation and keep your customers happy.

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6 Steps to Writing Web Copy That Sells, Not Yells

Discover persuasive writing strategies you can use to create irresistible copy. Write engaging content that’ll turn casual visitors into keen customers.

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The Inside Scoop on the Best Project Management Tools (From the People Who Actually Use Them!)

Which project management tools are actually worth your time and money? From freebies to paid faves, find out which ones digital agency owners are using and why.

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5 Steps to Creating Engaging Content in a Sea of AI ‘Meh’

Want to learn how to make your brand stand out in a neverending flood of AI content? Discover our tips for creating engaging content your audience will love.

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Back to School: How to Use Your Expertise to Sell Online Courses

Want to diversify your income? Discover why you should use your expertise to create valuable online courses and how to create and sell courses in no time!

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From Freelancer to Agency Owner: Is It Time to Hire Employees and Build a Team?

Feel like it might be time to hire your first employee but not sure if you’re ready? Learn about when and how to build a team around you in this blog.

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The Web Designer’s Guide to Brand Messaging and How to Craft Your Own

Learn the fundamentals of brand messaging and how to craft your own unique messaging framework that connects with your audience and reflects your brand.

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Spot the Difference: Detecting AI-Generated Content in the Wild

Tired of trying to figure out if content was written by AI or not? Find out how to detect AI-generated content in this blog and whether to trust AI detectors.

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When That Meeting Could Have Been an Email: How to Streamline Communication with Clients

Is client communication in your digital agency running riot? Find out how to streamline online communication to save you endless time, energy, and resources.

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Give It to Me Straight: Words to Avoid in Email for Better Communication

Want to communicate more directly & confidently – without sounding rude? Discover the top words & phrases to avoid in your emails, while still being polite.