Abby Wood

The Content Lab

As a long-time entrepreneur, content strategist, and business mentor, Abby has been helping founders and thought leaders find their voice for 16+ years.  In 2019, she established The Content Lab, the content agency for brands that don't want to sound like everyone else. As AI-generated content continues to clutter our screens, Abby firmly believes that strategy-led originality will always be your brand’s biggest flex. She has appeared on many stages online and off, sharing her experience-backed lessons on all things copywriting, content marketing, personal branding, and more.

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Are AI copywriters actually any good?

You’ve probably already heard the buzz around AI copywriting software.  Designed to help content creators, marketers, …

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How To Sell Copywriting Services To Your Clients

How you can make a profit from outsourcing copywriting.

how to hire a great copywriter

How to hire a great copywriter (and avoid the bad ones)

Hiring a copywriter is a long and difficult process. I’ve been working as a copywriter for …

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