Abby Wood

Abby Wood

The Content Lab

Originally from Cambridge, England, Abby now lives in Ireland with her partner Nick and their border collie Bosco. A content strategist and copywriter for over 12 years, she's founder of The Content Lab (a white label content agency) and Content Goodies (providing white label content templates for agencies). She's also co-founder of Ireland Website Design (a full service eCommerce agency) and LearnRight (a white label LMS solution).

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The Dream Team: How To Write A Careers Page That Will Attract Star Talent

Looking for the perfect candidate to join your team? Learn why adding a career page to your website will help you attract the best applicants to your business.

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System overload: When to hire a VA (and how to do it right!)

There are lots of great things about running your own agency. Being your own boss? Check. …

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How To Research Blog Titles For Your Clients (And Your Own Website Too!)

Do you struggle to come up with the best blog title possible?Read the latest blog post about how to research & compose a blog title for your blog.

Feedback

How To Make The Website Feedback Process Easier For You (And Your Clients!)

Get expert insight into refining your website project feedback process to maximize your team’s output and client satisfaction in this guest blog post.

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The Top 10 Dos And Don’ts Of Managing A Remote Team

Managing a remote team can be difficult, but it doesn’t have to be. Take a look at these helpful but simple tips to make managing your remote team easier.

Lead Magnet

Lead magnet ideas for web designers (and how to use them)

Discover the best ideas for lead magnets in our latest blog! Plus, learn how to use them & how to nurture leads so you get more paying clients to your website. Read today!

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How to write a blog post that ranks on Google (with some blogging freebies!)

My best tips and techniques of the trade to make sure that your next blog post (whether lovingly-handcrafted or AI-based) is built to convert (and rank on Google). 

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The art of writing a job post: How to attract talented people to your team

Are you thinking about recruiting a new employee for your business? Take a look at how to write the perfect job post for your business. Expert content writing advice.

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How To Fight Back Against Marketing Budget Cuts

During times of economic downturn and instability, how do you fight back against budget cuts?

Accessibility Copywriting

How To Write Accessible Website Copy

One of the most overlooked aspects of accessibility is website copy. It’s not just the design, layout, & features of your website, the copy has to be accessible too.

Questions To Ask

Questions To Ask a Contractor Before Hiring Them

If you’re hiring a freelancer or contractor for your project, fit is everything. Get the right freelancer for the job with these thought-provoking questions.

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Things Your Copywriter Wishes You Knew

Just like web developers and digital agencies, copywriters often run into two different types of clients: …