When you do something day in and day out, you forget that other people in the world may not know what you actually do. After having a conversation with a friend this week I realised that the term "White Label Partner" is not something all the WordPress community know about. They may be new to the industry or not very active in communities where this type of service is known about and discussed on a frequent basis.
So, what is a white label partner?...
A White Label Partner is an individual or team who do work on your clients project but appear to be part of your core team. They use your branded email, your chosen Project Management tool (PM) and might even go as far as creating an alias on social media from which to talk directly to your end client.
This partner may work with several web, marketing, digital or other agencies, freelancers or consultants to provide deliverables to the agencies they work for and in turn, those agencies present the work to their clients. The agency is happy and the client is happy - it's a win-win scenario.
Outsourcing work is nothing new. Though the core benefits may not be so obvious:
The other beauty of outsourcing is you don't have to hire inside your own country, city, or local area. Outsourcing allows you to work with anyone and in any country you desire. You can technically run 24/7 by outsourcing work to different timezones. I know a few agencies who do just that.
I've made outsourcing to white label agencies sound amazing so far, right? Well, it's not all rainbow kisses and unicorn... magic. There are dangers to outsourcing to any 3rd party and white label agencies are no different.
Unicorn... ugh magic anyone? ?♂️
When you pick a white label agency you have to be sure they've got your back and are properly prepared to deliver a truly white label service. Here are some of the things to make sure your white label agency partner is doing.
Working with an approved White Label Partner means you get to enjoy all the benefits we covered at the start of this post, without a single red flag!
Avoid them red flags!
Vetting can be as simple as asking them a few questions. However, don't just ask us white label agencies how much we cost. Yes, we have to be affordable, though there are ways to negate this too, but we have to be trustworthy too. Making a financial loss because you spent a bit too much is far better than getting a bad reputation from working with a cheap but dodgy partner.
So, how do you actually go about vetting a web agency that you will entrust your dear clients with? Well, I've got you covered. We've produced a vetting sheet you can have on your desk when you call or meet a white label partner. Simply ask the questions, or ones similar to them and make notes. Come back to it later and make an informed decision.
At NO LABEL Studios, we're dedicated to being a truly white label partner for our marketing agency clients. We design and deploy WordPress websites, funnels and checkout flows using Elementor, and other partner solutions, for a number of agencies around the world.
If you'd like to talk to us about your white label needs or just want to receive our Getting Started Guide and other documents send an email to [email protected]. Or visit our website https://nolabelstudios.co.uk and fill in our enquiry form.