Person wearing a cardboard box mask working on a laptop against a brick wall.

Privacy myths that small business owners still believe

From “I’m too small” to “AI can handle it,” these privacy myths could cost you. Learn what your website actually needs to stay compliant.

Trevor Willingham

A person working at a desk with a laptop, smartphone, notepad, and plant, viewed from above.

How to Do a Content Audit & Sell It as a Service

If you want to learn how to do a content audit, start here. Spot weak pages, find missed opportunities, and sell the fix to your clients as strategic work.

Abby Wood

Digital screen showing a cursor clicking the "Reject" button for privacy preferences.

They’re Here: Privacy-Savvy Website Users

81% of Americans distrust how websites use their data. Here's what web designers need to know about building trust in a privacy-first world.

Trevor Willingham

Diagram illustrating color categories, including primary, secondary, and neutral tones, for design u.

The Color System I Wish I Understood Sooner

Does your system for naming colors always feel like it falls short? This two-layer approach solves so many problems!

Kyle Van Deusen

How Your Agency Can Sell Fractional Marketing Services (& Why It’s a Good Move)

With more clients bringing work in-house, fractional marketing services let agencies stay embedded & add value that AI can’t. Here’s how to sell yours.

Abby Wood

A dark-themed webpage showcasing the Agency Acquisition Accelerator for fast business growth.

The Fastest Way to Grow Your WordPress Agency

Learn the “Earn-Out” methodology to acquire books of business, instantly boost your MRR, and scale without needing a mountain of cash upfront.

Kyle Van Deusen

Multiple laptops displayed in a row on a white surface.

Want to Stand Out Post-AI? Building a Personal Brand Is the Way to Go.

Building a personal brand is the best growth strategy for web designers & developers in a post-AI world. Learn how to build yours to stand out and get chosen.

Abby Wood

Toaster with two toasted bread slices ready to serve, close-up photo for breakfast or kitchen themes.

Standing Out to Get Hired: The Biggest Advantage is an Authentic Brand Voice (Yes, Really)

AI is everywhere, but authenticity still wins. Learn how a genuine brand voice helps your clients stand out & build trust in an era filled with generic AI copy.

Abby Wood

Young man making a funny face with eyes closed 2025 03 08 02 00 14 utc

How To Have ‘The Talk’ With Clients About The 5 Privacy Law Changes Coming In 2026

The birds, the bees, and the privacy policies. Help your clients practice safe privacy before it gets awkward — or expensive.

Trevor Willingham

Discovery

Do Your Clients a Favor and Require Paid Discovery

I recently shared my move to a paid discovery model and got responses from people who ...

Kyle Van Deusen

Cleanshot 2025 09 08 at 15.22.24@2x

Can you trust AI to write your website’s Privacy Policy?

Yes, AI can write your Privacy Policy — but chances are you (and the law) won’t like the result.

Trevor Willingham

Drop rankings

Organic Traffic Dropped Suddenly? Here’s Why (And How to Fix It)

Seeing a sudden drop in your organic traffic? Don’t panic! Find out what causes organic traffic to decrease - from SERPs to technical issues - and how to fix it.

Abby Wood

Closing your sales

Stop Selling, Start Connecting: How Empathy Closes Clients

Learn how shifting from selling to empathetic connection can help you close more clients and build lasting relationships (bonus: it's a whole lot easier than "selling")

Jennifer Moss

Selective focus of push pins connected with string 2024 11 18 22 54 47 utc

How to Create a Referral Program to Grow Your Client Base

A customer referral program is a great way to grow your client base & drive growth – but where do you start? Learn how to create a referral program that works.

Abby Wood

Project budget

7 Ways to Attract Higher-Paying Clients (Web Designer Edition)

Want to start charging more for your services but don’t know how? Find out how to attract and retain high-paying clients in 7 simple steps in this blog.

Abby Wood

Referral

Clients Who Never Stop Referring You

Want more repeat business and referrals? Learn how investing in your client relationships — with simple, thoughtful touches — can turn one-time customers into lifelong advocates.

Kyle Van Deusen

Man standing in harvested wheat field, near pendleton,usa,a man standing on the horizon of a field of stubble.

Why Am I Not Generating High-Quality Leads for My Web Dev Agency?

Banging your head against a wall trying to generate high-quality leads? Find out where your web dev agency is going wrong and how to attract better leads.

Abby Wood

Meme feat

8 Memes to explain the Privacy Policy basics

Privacy Policy basics explained as memes (it may be the only way to make it through a Privacy Policy blog)

Trevor Willingham

Photo collage.png

What is a “Website Care Plan” and What’s Included?

Website care plans keep sites secure and bring in steady revenue. But what should you include, avoid, and charge? Here’s what I found after researching 100+ agencies.

Kyle Van Deusen

Shot of an unrecognizable person handing over keys

How to Outsource Content Without a Brand Identity Crisis

Outsourcing content doesn’t mean losing your brand's mojo. Find out how to stay true to your brand while getting expert help with your content writing.

Abby Wood

11policies

11 Words & Phrases You Never Want to See on Your Privacy Policy Page

Your Privacy Policy might be embarrassing you—like Crocs in winter. From ‘Lorem Ipsum’ blunders to outdated legal jargon, here are 11 phrases you never want to see in your policy (or anywhere, really). Avoid the cringe and fix your PP—uh, Privacy Policy—today!

Trevor Willingham

Person Putting An Alarm Into A Yellow Basket The 2025 02 09 01 47 12 Utc

Avoiding Time-Wasters & Tire-Kickers

Getting leads is great—until you realize half of them are a total waste of time. Here’s how to filter out the tire-kickers, time-wasters, and nightmare clients before they drain your sanity (or your schedule).

Kyle Van Deusen

Submitsite

A Simple Marketing Strategy We’ve Been Ignoring

Boost visibility, generate traffic, and improve your agency's perception with this easy, repeatable strategy!

Kyle Van Deusen

Angry Boss

Red Alert: Spotting the Warning Signs of an Unhappy Client & How to Handle Them

Dealing with an unhappy client? In this blog, learn how to identify an unhappy client and the best way to handle the situation and keep your customers happy.

Abby Wood

Sad Despaired Latin Young Brunette Lady In Casual 2023 12 15 00 38 45 Utc

6 Steps to Writing Web Copy That Sells, Not Yells

Discover persuasive writing strategies you can use to create irresistible copy. Write engaging content that'll turn casual visitors into keen customers.

Abby Wood

Diverse People Hands Hold Money Bill

You’re Thinking About Price Hikes All Wrong

Rising subscriptions got you down? It's time to change the way you look at your agency's finances.

Kyle Van Deusen

Blue Men Standing Among The Crowd 2023 11 27 05 21 38 Utc

5 Steps to Creating Engaging Content in a Sea of AI ‘Meh’

Want to learn how to make your brand stand out in a neverending flood of AI content? Discover our tips for creating engaging content your audience will love.

Abby Wood

7 Privacy Mistakes

Top 7 Privacy Mistakes That Web Designers Make

Think your privacy practices are solid? You might be surprised. From 'Accept-only' cookie banners to pre-checked opt-ins, these 7 common mistakes could leave your site (and clients) exposed.

Trevor Willingham

A privacy policy page with the title "Privacy Policy" and a start date of May 17, 2024. Below is an array of various U.S. dollar bills partially visible.

The Revenue Opportunity Web Designers Forget About: Website Policies

Learn how privacy policies and terms of service can generate reliable recurring income while helping clients stay compliant.

Trevor Willingham

Pexels Timmossholder 5737622

From Freelancer to Agency Owner: Is It Time to Hire Employees and Build a Team?

Feel like it might be time to hire your first employee but not sure if you’re ready? Learn about when and how to build a team around you in this blog.

Abby Wood

Vitality Lcp 2

How to Fix Interaction to Next Paint (INP) and Total Blocking Time (TBT) Issues

Learn how to improve INP and TBT to boost your website's speed with practical tips and strategies.

Brian Jackson

Depositphotos 182960574 L

Privacy Regulations: How to protect your agency when building websites for clients

Protect your web agency from privacy regulation risks with practical tips on client education, legal documentation, and compliance strategies.

Trevor Willingham

Vitality Lcp 3

How to Fix Website Cumulative Layout Shift (CLS) Issues

Understand Cumulative Layout Shift (CLS), its impact on user experience, and practical tips to measure and improve your website's performance.

Brian Jackson

Finance Concept 2023 11 27 05 15 46 Utc

6 Ways Creative Outsourcing Can Drive Sales and Boost Profits for Your Agency

Looking for innovative ways to increase sales and boost profit for your digital or creative agency? Here are some expert insights to help guide your journey.

Ben Tiffin

Vitality Lcp 1

How to Fix Website First Contentful Paint (FCP) Issues

Discover the importance of First Contentful Paint (FCP) in enhancing user experience and learn practical tips to optimize your website's FCP for better perceived performance and faster load times.

Brian Jackson

Sales Process Blog

How I Sell Websites: A Look Into My 3-Step Sales Process

Learn how my step-by-step sales workflow has helped me weed out tire-kickers, identify the best prospects, and even get paid for project discovery!

Kyle Van Deusen

Privacy Convo

Web Designers: How to introduce your clients to the importance of privacy

Learn the steps to educate your clients about data collection, privacy laws, and the importance of maintaining up-to-date Privacy Policies to protect their websites and businesses.

Trevor Willingham

Vitality Lcp

How to Fix Website Largest Contentful Paint (LCP) Issues

Learn how to solve the most common WordPress LCP issues.

Brian Jackson

Studio Shot Of An Woman Holding A Sign Shaped Like a Speech Bubble

When That Meeting Could Have Been an Email: How to Streamline Communication with Clients

Is client communication in your digital agency running riot? Find out how to streamline online communication to save you endless time, energy, and resources.

Abby Wood

Stop Keyboard

Give It to Me Straight: Words to Avoid in Email for Better Communication

Want to communicate more directly & confidently – without sounding rude? Discover the top words & phrases to avoid in your emails, while still being polite.

Abby Wood

5 Tips & Tools To Improve Your Typography B Log

Boost Responsiveness, Balance, & Accessibility with These Top Typography Tips!

Learn how just a few simple tools and tips can drastically improve your designs!

Kyle Van Deusen

Vitality Ttfb2

How to Fix Time to First Byte (TTFB) Issues

Learn how to improve Time to First Byte (TTFB) and boost your website's speed with practical tips and strategies.

Brian Jackson

Steal My Site

Free GeneratePress Premium Website Template for Plugin Developers

The GeneratePress site library has a brand-new member! Check out SimpliCloud, designed by Kyle Van Deusen!

Kyle Van Deusen

Office Worker Searching Files In The Archive 2023 11 27 05 09 32 Utc

How to Respond to Privacy Rights Requests

Learn what a privacy rights request is and how to fulfill it in a timely and efficient manner.

Trevor Willingham

5 Tricks

Instantly Improve Your Designs with 5 Easy Tricks

Discover how five simple yet powerful design tweaks can elevate your web designs from good to great.

Kyle Van Deusen

Woman Keeps Social Distance, Queues At The Red Line

Hold Your Own: How to Set Boundaries with Clients and Stick to Them

Learn how to set and maintain healthy boundaries with your clients in a professional, sustainable way.

Abby Wood

Form Error Copy

Configuring SMTP for WordPress for Reliable Email Deliverability

Discover how to configure SMTP for WordPress to enhance email deliverability and ensure your messages reach the inbox.

Mark Westguard