Ask any agency or freelancer what their best lead source is, and you’re likely to hear “word of mouth” and “referrals” more often than not.
That shouldn’t come as any surprise. Over 70% of people say they don’t trust advertisements, while 92% will believe something is good if a friend recommends it.
A strong referral gives you the kind of marketing no ad spend could ever buy. Knowing this is the case, then let me ask you this:
What is your word of mouth marketing strategy?
Unfortunately, most of us rely on our customers to give referrals and speak highly of us out of their own kindness. While we hope they do, it makes it hard to predict or replicate with any consistency— “hope” is never an effective strategy.
Today’s guest, Jason Resnick, shares with us how we can adjust our processes to create moments in time that encourage more referrals from our customers in what we’re calling “Proactive Worth of Mouth Marketing”.