About the event
If you haven’t run into this yet, you probably know someone who has. California’s Invasion of Privacy Act (a 30-year-old law originally written for landline wiretapping) is now being used by opportunistic attorneys to go after websites running everyday tools like Google Analytics or a Facebook Pixel without proper consent. The demands aren’t small either… site owners have been hit with $30,000+ letters over a single missing checkbox.
Hans Skillrud, VP of Termageddon, has helped thousands of agencies navigate exactly this problem, and he’s walking through the practical steps for locking down consent the right way (plus what a recent court development means for the space).
Here’s what we’ll cover:
- Finding what’s actually tracking your visitors — identifying every third-party script running on a site, including the ones you forgot were there
- Cutting the risk — which tracking tools are worth keeping, and which ones you should just remove
- Setting up consent the right way — getting a proper consent solution in place, with everything off by default until a visitor opts in
- Testing your setup — practical steps to verify your consent tool is actually working, not just assuming it is
- A recent legal development — a May 2026 court ruling has shifted the landscape around these demand letters, and Hans will walk through what’s changed
- Turning this into a service — how agencies are positioned to offer CIPA compliance audits to clients, and how to price and pitch that work
This isn’t a topic that feels urgent until it is, and we’ve seen a massive uptick in the number of agencies in TAB whose clients have received demand letters. Making sure you’re set up correctly is the best defense, and this webinar will help you do it!
This session is educational and covers technical implementation steps. It is not legal advice, and Termageddon does not provide legal advice — if you’ve received a demand letter, contact an attorney.
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