Don’t try to sell me a car

I drive a hunk of junk.  The check engine light constantly comes on and goes off randomly. It’s covered in hail damage. The door handle on the passenger side is broken off. It …

Kyle Van Deusen

Published:

Filed Under:

Kyle Van Deusen

Kyle Van Deusen

The Admin Bar

After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a new resident of the Commonwealth of Virginia.

sell me your car
This content contains affiliate links. View our affiliate disclaimer.

I drive a hunk of junk. 

The check engine light constantly comes on and goes off randomly. It's covered in hail damage. The door handle on the passenger side is broken off. It runs out of oil after about 1 month of filling it (but I've never seen a leak 🤔). And if you close the hatch on the back (without knowing the “trick”) an entire piece (including a light) falls right off onto the ground (which exposes the dried up crusty glue I tried to use (unsuccessfully) to fix the problem).

Anyone who see my car would probably think it's time for me to upgrade.

If you were a car salesman, you could list 20 things wrong with my car in order to try and convince me it's time to buy a new one. For most people, any number of those things would be a deal-breaker — but with me, you're barking up the wrong tree. 

This is why cold-calling (or cold-emailing, or cold-whatever) is so difficult.

You might look at someone's website and be able to point out 100 ways it could be improved. You might see all kinds of opportunities for tweaks that could improve sales, boost conversion rates, or just make it more user friendly.

You may very well be right about all of them!

But unless the site owner is experiencing a problem, none of those things are going to convince them to spend money with you.

It's easy to assume a business with a crappy website could benefit from a redesign to improve sales. It probably would.

But if the owner isn't looking for more customers, it's going to be like trying to sell me a new car.

Just because you think I need an upgrade, doesn't make that true.

I already know my car sucks, but I have zero desire (or need!) for
anything better. It gets me from point a to point b and it's paid for, baby!

If you want to improve your chances at outbound sales, its worth the extra time trying to find out what their challenges are by starting conversations, asking questions, or doing a little research before you try to make a “pitch”.

Some people simply don't need your help — no matter how much you think they do — and that's okay! 

Share This Article!
Kyle Van Deusen

Kyle Van Deusen

The Admin Bar

After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a new resident of the Commonwealth of Virginia.

Come Join Us!

Join the #1 WordPress Community and dive into conversations covering every aspect of running an agency!

Kyle Van Deusen

Community Manager

The Friday Chaser

Wash down the week with the best of The Admin Bar! News, tips, and the best conversations delivered straight to your inbox every Friday!

Latest Events

February 20th, 2024

Making Sense of Security

Going beyond the marketing hype to make informed decisions on security!

January 26th, 2024

Effective Spam Defense for WordPress Forms

Conquer form spam in WordPress with Mark Westguard on Jan 26th. Learn key spam-fighting tactics in our live, interactive session. Register now to transform your forms!

More Articles

Cookie

Google Tightens Privacy Rules: Preparing Your Website for Consent Mode V2

What web agencies need to know about Google’s Consent Mode V2

Copy Paste Keyboard

Help! Someone Stole My Website! What to Do and How to Respond to Website Theft

Oh no! Someone has stolen your entire website! Find out how to get the issue solved, and what you can do when your professional work is copied.

Hand Holding Cut Paper With The Logo Of Recycling 2023 11 27 05 18 33 Utc

Reduce, Reuse, Recycle: 6 Ways to Repurpose Blog Content

Want to make your blog posts stretch a little further? Discover 6 engaging ways to repurpose your existing content to maximize your impact.