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Articles

Our latest musings covering a wide range of agency related topics and strategy to help push your business forward.

Seo weekly issue 10

Best “bang for your buck” SEO tweaks

There are times when you need to show value to a client fast. Perhaps at the beginning of an agreement or when things have…

March 11, 2025

Shot of an unrecognizable person handing over keys

How to Outsource Content Without a Brand Identity Crisis

Outsourcing content doesn’t mean losing your brand’s mojo. Find out how to stay true to your brand while getting expert help with your content writing….

March 11, 2025

Barfly Profile Danielle Zarcaro

Member Spotlight: Danielle Zarcaro

Danielle never planned on running their own business… In fact, they started out studying to be a high school English teacher before realizing that…

March 10, 2025

Seo Weekly Issue 9

Think Your Agency’s WordPress Builds Are SEO-Ready? Don’t be too hasty… 

Let me preface this week’s SEO Weekly by saying I see A LOT of websites that other agencies make. The purpose of this post…

March 4, 2025

Barfly Profile Sandy Wiles

Member Spotlight: Sandy Wiles

Sandy Wiles didn’t set out to be a web designer — she started as a virtual assistant in 2007, handling emails, calendars, and admin…

March 3, 2025

Seo Weekly Issue 8

New SEO Client? The Counterintuitive Truth About Early Drops in Traffic Metrics

We’ve all been there. It’s the first retainer review meeting with a new client. You’ve been busting your gut for a month to show…

February 25, 2025

Barfly Profile Ron Johnson

Member Spotlight: Ron Johnson

When Ron started CyberOptik back in 2002, the web looked very different — and the idea of running a team with 25 employees and…

February 24, 2025

11policies

11 Words & Phrases You Never Want to See on Your Privacy Policy Page

Your Privacy Policy might be embarrassing you—like Crocs in winter. From ‘Lorem Ipsum’ blunders to outdated legal jargon, here are 11 phrases you never want to see in your policy (or anywhere, really). Avoid the cringe and fix your PP—uh, Privacy Policy—today!…

February 21, 2025

Person Putting An Alarm Into A Yellow Basket The 2025 02 09 01 47 12 Utc

Avoiding Time-Wasters & Tire-Kickers

Getting leads is great—until you realize half of them are a total waste of time. Here’s how to filter out the tire-kickers, time-wasters, and nightmare clients before they drain your sanity (or your schedule)….

February 19, 2025

Seo Weekly Issue 7

Close More SEO Sales by Saying Less (Here’s How)

Selling SEO doesn’t have to be complicated, but it does need to be strategic. I’ve been selling SEO retainers for agencies for over 10…

February 18, 2025

Submitsite

A Simple Marketing Strategy We’ve Been Ignoring

Boost visibility, generate traffic, and improve your agency’s perception with this easy, repeatable strategy!…

February 18, 2025

Barfly Profile Stacey

Member Spotlight: Stacey Watson

Stacey Watson’s journey into web development started with an old hand-me-down computer, a Backstreet Boys fan site, and an early obsession with the internet….

February 17, 2025

Angry Boss

Red Alert: Spotting the Warning Signs of an Unhappy Client & How to Handle Them

Dealing with an unhappy client? In this blog, learn how to identify an unhappy client and the best way to handle the situation and keep your customers happy….

February 12, 2025

Seo Weekly Issue 6

Unlock Hidden SEO Opportunities With This Blog Ideation Framework

It can be difficult to consistently generate fresh, engaging blog ideas that are both creative and tie in with an SEO strategy.  Believe me,…

February 11, 2025

Barfly Profile Matt Schwartz

Member Spotlight: Matt Schwartz

Matt Schwartz is the founder of Inspry, an 8-person agency based in Atlanta, GA, that’s been delivering creative WordPress solutions since 2011. From running…

February 10, 2025

Sad Despaired Latin Young Brunette Lady In Casual 2023 12 15 00 38 45 Utc

6 Steps to Writing Web Copy That Sells, Not Yells

Discover persuasive writing strategies you can use to create irresistible copy. Write engaging content that’ll turn casual visitors into keen customers….

February 6, 2025

Seo Weekly Issue5

Word Count Doesn’t Matter

It’s fairly widely known that word count is not part of Google’s algorithm – and that’s 100% fact. So no matter how many clients…

February 4, 2025

Barfly Profile Cherl Hock

Member Spotlight: Cheryl Hock

Cheryl Hock is the kind of business owner most of us dream of being — she’s built a business that doesn’t just pay the…

February 3, 2025

Diverse People Hands Hold Money Bill

You’re Thinking About Price Hikes All Wrong

Rising subscriptions got you down? It’s time to change the way you look at your agency’s finances….

January 29, 2025