Should I Be Monitoring Any SEO Data as Part of My Care Plan?
This is a great question! And there are two perspectives to this, both of which we need to look at. Firstly, a client who…
August 26, 2025
Member Spotlight: Alex Florescu
Alex’s journey into the WordPress world started back in 2012 with a simple observation: most website owners wanted faster sites — they just didn’t…
August 25, 2025
Should SEO Be Included in Paid Discovery?
Paid Discovery is a contentious issue… On the one hand it makes perfect sense as you should NEVER give your strategy away for free,…
August 19, 2025
Member Spotlight: Jaiden Navarrete
Jaiden’s journey into web design started with a curious moment — overhearing a friend talk about building a website. A few Google searches later,…
August 18, 2025
Can You Over-SEO a Website?
SEO is a game of displacement. For your site to move up, someone else must move down – it’s a zero-sum battle for limited real…
August 12, 2025
Google Rewrites Your Meta Tags – Should You Still Bother?
We’ve all been there… You craft what you think is the perfect meta title and description, hit publish, then check Google only to find…
August 5, 2025
Stop Selling, Start Connecting: How Empathy Closes Clients
Learn how shifting from selling to empathetic connection can help you close more clients and build lasting relationships (bonus: it’s a whole lot easier than “selling”)…
July 30, 2025
The Role of CRO in SEO (and How to Make It Work for Your Agency)
Conversion Rate Optimisation (CRO) and SEO are normally considered different disciplines… However, if you’re running SEO for yourself or for your clients, they are…
July 29, 2025
How Keyword Placement Works
In general, “marketing” is a noisy space to be in… There are always “gurus” with their new-fangled marketing plan that has led them to…
July 22, 2025
How to Create a Referral Program to Grow Your Client Base
A customer referral program is a great way to grow your client base & drive growth – but where do you start? Learn how to create a referral program that works….
July 16, 2025
Top SEO Considerations When Rebuilding a Website
Everyone loves a new website… It’s like having a fresh start – a fresh user experience, an updated navigation, everything where you want it…
July 15, 2025
How to Make “Read More” Links Accessible (Without Sacrificing Design)
Simple tweaks to add meaning to your links, improve SEO, and avoid costly accessibility issues….
July 11, 2025
A starter SEO strategy for ANY company
I often think that no company can be too small to help, no company can be too small to be a potential opportunity in…
July 8, 2025
Member Spotlight: Michael MacGinty
Michael’s journey into web design came after a lifetime of entrepreneurship — from running his family’s fashion store, to owning a restaurant at 21,…
July 7, 2025
Key SEO Reporting Metrics
So here’s SEO weekly no 26 – can’t believe we’re already halfway through the year! I’d love to know how your business is doing…
July 1, 2025
Your Website Isn’t Safe Yet… Maybe: 4 Privacy Law Changes Still To Come In 2025
New privacy laws are rolling out in Tennessee, Minnesota, and Maryland — and they might apply to more businesses than you think….
June 30, 2025
Member Spotlight: Greg Dietrich
Greg didn’t set out to start an agency — it found him when a sudden layoff forced a new chapter. With a background in…
June 30, 2025
The 5 SEO Tools I Actually Use
In the ever-expanding universe of SEO tools, it’s easy to get lost in the endless options promising to revolutionize your workflow and make you…
June 24, 2025
Member Spotlight: Ryan McCain
From running a BBS out of his bedroom in the ‘80s to diving deep into SEO audits and WordPress performance today, Ryan’s journey has…
June 23, 2025
How Much SEO is “Enough SEO”?
I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it…
June 17, 2025
Member Spotlight: Marcus Ohanesian
Marcus started out designing band flyers and coding websites in Notepad — and turned that DIY spirit into a thriving agency. As the founder…
June 16, 2025
What SEO Provision Should There Be in a Website Project?
This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months… Like I keep saying,…
June 10, 2025
Member Spotlight: Christian Van ‘t Hof
Christian isn’t just a sharp designer and strategist — he’s one of my good friends and one of the most thoughtful business owners I…
June 9, 2025
Schema Markup – Is It Really Optional for Agencies?
I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value…
June 3, 2025
