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☀ Read in Light Mode3 weeks? 3 months? 3 years? (Yeah, I just finished a 1,000+ day project) No matter how long it takes, most of that time is spent waiting... ...on content ...on revisions ...on approvals ...on payments How much actually design & development time is really needed for your average brochure site? If you had everything you needed, I bet you could do it in a day. And that's exactly what my buddy Hans was doing just before he sold his agency (and started Termageddon). His same-day website program was not only a hit with his clients, but at $2,900 each, the amount of time his team saved made it more profitable than the big, drawn out projects. By reducing projects to a single day of design and development: But how to you get everything in place and ready for build day? How do you execute a one-day build? How many hours does it include? What about things (like SEO) that take more time? What happens if it doesn't get done before the day's end? And how do you sell clients on this concept? Those questions and more are being answered in this live event! Below is a overview Hans prepared to help you plan your Same-Day Website builds! The client would get 8 hours one-on-one time and could choose any of the following: We encouraged clients to provide Google Docs with copy for each service they provide, even if it is just scratch notes for each page. Offering same day websites is a potent idea. People respond very well to it. They remember it. You just need to get it out there and get some experience under your belt. Below are some ways you can do this. Think to yourself ‘what businesses/industries need time sensitive, fast-turnover type websites’? The majority of my Same-Day Website clients spanned a lot of industries and different needs/goals for their websites. What you need to know is how to ask the right questions to see if they’re a good fit for a same-day-website type service. Create a self standing website discussing your same-day-website services. Build it in a single day to demonstrate your capabilities! Start ranking for ‘fast websites ___(city)___’. Build some same day websites for non-profit organizations in the hopes it gives you exposure, and gives you the ability to learn what works and doesn’t work. Do it 7 times a year, which accounts for about 3% of your entire amount of days you can be billing for. Consider it an investment into marketing (it can drive leads to you.. hopefully). If you go ‘all in’ on same day websites, partner up with an agency that doesn’t do same day websites, and throw business both ways. You’ll want to make sure to partner with web agencies that charge MINIMUM $5k for a website, thus no overlap. For this offering to work, you need to have your processes in place and you must know them in and out. The date of development is intense; don’t let disorganization get in your way. That’ll be bad for you and your client whose paying you $3k to be on your A-Game. I would recommend creating a list of questions/tasks for each of the four stages below. What are the clients needs? Do they have requirements that make it not a good fit for Same-Day Websites? Some questions you may want to add to your own Same-Day Website SOP: After understanding their needs, tell them they’d be a good fit for your same day website service. Explain what the program is. Chances are they’ve never heard of anything like this before (at which point in time you can let them know how much ground you can cover in a day, perhaps reference other client sites youve worked on or your own agency site if you built it in a day). After they agree to doing a Same-Day Website, send them an invoice and when paid, they can select a date for their upcoming development day. Have pre-written emails lined up ready to go, asking for items that are absolutely required as well as assets that can help you cover more ground on date of development. I’d recommend a company like ActiveCampaign that sends a series of emails prepping the client. My must-haves were domain login information, # of pages, functionality defined (ie if a contact form, who does it get sent to internally, etc). My ‘want-haves’ were copy, logos/branding (aka things we can do during the development date, but it will mean we have less time to work on the website itself). Also, make sure the client understands that during the date of development, that they need to set aside that one day to provide instantaneous feedback on the website project. This is why I highly recommend doing this in person, because when doing it virtual, sometimes the clients get distracted with other things. Purchase and set up a license with your hosting provider, install theme, plugins, maybe even create the pages and make a first attempt at global header/footer navigation. Review all documents that customer has provided and start to visualize how the date of development will go. You need to orchestrate the entire day and communicate to your client progress. Lay out with them first thing in the morning how the day will progress. Review with them what they’ve provided and what is still missing. Define together roughly how much time will go to each page. This helps because if one page in particular is taking a while, you can communicate this fact and they’ll have understand that they need to make some decisions so that you can move on. Sometimes I’d take a break on one page and come back to it after we knocked out a couple other tasks. I started these meetings at 8am SHARP with the client. Usually I got to the office before 7am to have an hour to myself to start everything up. Have printouts of the day, objectives, etc. Share with your client too. Assign tasks to your client while you are working. Perhaps they can take some time to write in more copy, or find more images through a site like shutterstock, or work on getting their Google My Business account set up. Ask client to leave a review online while you are in the process of launching their completed website. After date of development, send a recap email, covering everything you did. Provide WOM and any other pre-made assets you’ve created to help them run their new website as successfully as they can. Review your SOPs and make improvements to it. Launch a ‘half day website service’ for single landing pages. Need to be careful here; you don’t want a ‘single page’ to be filled with 10+ sections. Same-Day Websites isn’t for everyone, but when it is a good fit, it can be a wildly profitable, exciting and simple model to run that makes your clients extremely happy. A special thanks to Hans and Termageddon for providing this awesome content to the community! If you don't have a privacy policy or terms of service option in place, then I highly recommend checking out Termageddon and learn how you can increase your recurring revenue by taking advantage of their services — built for agencies!
How long does your average website build take?
Why consider offering Same-Day Websites?
The Pros of Same-Day Websites:
The Cons of Same-Day Websites
What was included in a Same-Day Website:
Flow Overview
Marketing - how to drive leads to your One-Day Website service
Form partnerships.
Be open-minded.
Launch your own same day website:
Exposure yourself via non-profits.
Partner with other agencies (#TABforlife)
Have Standard Operating Procedures (SOPs) in place
Sales - how to close the deal and what to ask to verify they’re a good fit.
Selling is simple
Pre-day Setup - how to encourage customers and yourself to prepare for their big day.
Prepare your client:
Prepare yourself:
Same-Day Website day - processes and flows breakdown
Day after - items to provide client // maintenance // debrief internally/improve processes.
Future ideas:
Conclusion