In a recent poll in the group, I asked the question “How often are you going out and proactively looking for leads?”.
The vast majority (a whopping 84%!) said that they are “rarely” or “never” the ones perusing customers — but relying on people to find them instead.
It creates an interesting paradox when you couple that with the fact that the biggest challenge people in the group talk about is keeping their pipeline full.
But not everyone is ignoring an outbound strategy…
In fact, my buddy Pete chimed in on the conversation (he runs a long-standing and successful agency in the UK) saying he’s made proactively seeking out potential new customers an every day thing for him…
So how exactly do you reach out without coming off as a slimy salesman or Nigerian prince?
There’s only one way to find out!
Learn more about recurring revenue on Pete’s podcast, RetainFM
Or how you can offer SEO services through his company SEOHive
Kyle Van Deusen
After spending 15 years as a graphic designer and earning a business degree, I launched my agency, OGAL Web Design, in 2017. A year later, after finding the amazing community around WordPress, I co-found The Admin Bar, which has grown to become the #1 community for WordPress professionals. I'm a husband and proud father of three, and a resident of the Commonwealth of Virginia.
Use of AI: AI helps me outline, research, catch typos, and find better words & phrases. I take full personal responsibility for all my published content (the good, the bad, and the em dashed).
