Abby Wood
As a long-time entrepreneur, content strategist, and business mentor, Abby has been helping founders and thought leaders find their voice for 16+ years. In 2019, she established The Content Lab, the content agency for brands that don't want to sound like everyone else. As AI-generated content continues to clutter our screens, Abby firmly believes that strategy-led originality will always be your brand’s biggest flex. She has appeared on many stages online and off, sharing her experience-backed lessons on all things copywriting, content marketing, personal branding, and more.
The Web Designer’s Guide to Brand Messaging and How to Craft Your Own
Learn the fundamentals of brand messaging and how to craft your own unique messaging framework that connects with your audience and reflects your brand.
Spot the Difference: Detecting AI-Generated Content in the Wild
Tired of trying to figure out if content was written by AI or not? Find out how to detect AI-generated content in this blog and whether to trust AI detectors.
When That Meeting Could Have Been an Email: How to Streamline Communication with Clients
Is client communication in your digital agency running riot? Find out how to streamline online communication to save you endless time, energy, and resources.
Give It to Me Straight: Words to Avoid in Email for Better Communication
Want to communicate more directly & confidently – without sounding rude? Discover the top words & phrases to avoid in your emails, while still being polite.
Hold Your Own: How to Set Boundaries with Clients and Stick to Them
Learn how to set and maintain healthy boundaries with your clients in a professional, sustainable way.
Copywriting Tips and Tricks: How to Speed up the Copywriting Process and Save Money
No two projects are ever the same. On one hand, it’s part of what makes the …
No More Headaches: Streamline Your Business Processes in 7 Simple Steps
Are your internal business processes a source of too many headaches in an already busy schedule? Learn how to streamline your processes right here.
Help! Someone Stole My Website! What to Do and How to Respond to Website Theft
Oh no! Someone has stolen your entire website! Find out how to get the issue solved, and what you can do when your professional work is copied.
Reduce, Reuse, Recycle: 6 Ways to Repurpose Blog Content
Want to make your blog posts stretch a little further? Discover 6 engaging ways to repurpose your existing content to maximize your impact.
Save the Date: Why You Need a Personalized Content Calendar & How to Create One
Ready to achieve your business goals through engaging, quality content? A personalized content calendar is your answer! Find out how to create one in this blog.
Gold Star Treatment: How to Structure Rewards & Give Bonuses to Your Awesome Employees
Want to start giving your employees a well-deserved bonus but don’t know how to structure them or even give them? Find out all you need to know in this blog.
Cutting the Cord: Should You Fire a Bad-Fit Website Client?
Sick of a difficult client but don’t know if you should fire them? Find out the red flags to look out for in a bad client and when it’s time to cut ties.
