How Much SEO is “Enough SEO”?
I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it is very much a game of sorts – …
What SEO Provision Should There Be in a Website Project?
This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months… Like I keep saying, as web professionals, we have a duty to …
Schema Markup – Is It Really Optional for Agencies?
I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value that your client is investing in. Schema isn’t …
Is SEO Different for E-commerce Websites?
I don’t know what it is about ecommerce sites that often freaks people out?! 🤨 Maybe it’s because I used to work at an ecommerce agency that I’m just normalized to them… …
How Many Links Can You Include On One Page?
This is one that comes up in almost every Q&A I take part in! 😍 What is the “right” number of links to include on a page? But before we start counting, …
An On-Page Local SEO Checklist 🗺️
Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website play an equally important role in local search …
Does Your Choice of SEO Plugin Really Matter?
Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s easy to get caught up in feature lists …
E-E-A-T 101
E-A-T (Expertise, Authoritativeness and Trustworthiness) has been around for a while and over the last 5 years or so, has become more influential in the SERPs. But in late 2022, Google turned …
Website Launch SEO Checklist
One of the most underestimated parts of any website build is the go-live process. I mean it’s just as simple as switching some DNS records, right?! ❌ WRONG! Getting the go-live process …
What are Content Pillars and Clusters?
If there’s one content strategy that consistently delivers both SEO results and a better user experience AND has stood the test of time, it’s the pillar-cluster model. Yet many site owners are …
What is an SEO Retainer? What’s Included and What to Charge?
This is a slightly different SEO Weekly post… Rather than something tactical, this is the post that could make a difference to YOUR agency. This post is not about some SEO process …
Is Outsourcing SEO a Good Idea?
Running an agency isn’t easy… We all know that building monthly recurring revenue is essential for agency stability, and SEO services offer great MRR potential. But delivering consistent SEO work month after …
