How Keyword Placement Works
In general, “marketing” is a noisy space to be in… There are always “gurus” with their new-fangled marketing plan that has led them to rent a Ferrari and post with it outside …
Top SEO Considerations When Rebuilding a Website
Everyone loves a new website… It’s like having a fresh start – a fresh user experience, an updated navigation, everything where you want it because nothing extra has been bolted on. However, …
A starter SEO strategy for ANY company
I often think that no company can be too small to help, no company can be too small to be a potential opportunity in the future. However, we’ve all had inquiries come …
Key SEO Reporting Metrics
So here’s SEO weekly no 26 – can’t believe we’re already halfway through the year! I’d love to know how your business is doing as we’ve closed out Q2 – are you …
The 5 SEO Tools I Actually Use
In the ever-expanding universe of SEO tools, it’s easy to get lost in the endless options promising to revolutionize your workflow and make you all the money with none of the effort …
How Much SEO is “Enough SEO”?
I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it is very much a game of sorts – …
What SEO Provision Should There Be in a Website Project?
This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months… Like I keep saying, as web professionals, we have a duty to …
Schema Markup – Is It Really Optional for Agencies?
I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value that your client is investing in. Schema isn’t …
Is SEO Different for E-commerce Websites?
I don’t know what it is about ecommerce sites that often freaks people out?! 🤨 Maybe it’s because I used to work at an ecommerce agency that I’m just normalized to them… …
How Many Links Can You Include On One Page?
This is one that comes up in almost every Q&A I take part in! 😍 What is the “right” number of links to include on a page? But before we start counting, …
An On-Page Local SEO Checklist 🗺️
Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website play an equally important role in local search …
Does Your Choice of SEO Plugin Really Matter?
Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s easy to get caught up in feature lists …
