Key SEO Reporting Metrics
So here’s SEO weekly no 26 – can’t believe we’re already halfway through the year! I’d love to know how your business is doing as we’ve closed out Q2 – are you …
The 5 SEO Tools I Actually Use
In the ever-expanding universe of SEO tools, it’s easy to get lost in the endless options promising to revolutionize your workflow and make you all the money with none of the effort …
How Much SEO is “Enough SEO”?
I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it is very much a game of sorts – …
What SEO Provision Should There Be in a Website Project?
This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months… Like I keep saying, as web professionals, we have a duty to …
Schema Markup – Is It Really Optional for Agencies?
I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value that your client is investing in. Schema isn’t …
Is SEO Different for E-commerce Websites?
I don’t know what it is about ecommerce sites that often freaks people out?! 🤨 Maybe it’s because I used to work at an ecommerce agency that I’m just normalized to them… …
How Many Links Can You Include On One Page?
This is one that comes up in almost every Q&A I take part in! 😍 What is the “right” number of links to include on a page? But before we start counting, …
An On-Page Local SEO Checklist 🗺️
Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website play an equally important role in local search …
Does Your Choice of SEO Plugin Really Matter?
Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s easy to get caught up in feature lists …
E-E-A-T 101
E-A-T (Expertise, Authoritativeness and Trustworthiness) has been around for a while and over the last 5 years or so, has become more influential in the SERPs. But in late 2022, Google turned …
Website Launch SEO Checklist
One of the most underestimated parts of any website build is the go-live process. I mean it’s just as simple as switching some DNS records, right?! ❌ WRONG! Getting the go-live process …
What are Content Pillars and Clusters?
If there’s one content strategy that consistently delivers both SEO results and a better user experience AND has stood the test of time, it’s the pillar-cluster model. Yet many site owners are …
