Semantic HTML for better SEO
Semantic HTML uses tags that describe the meaning of content, not just how it looks on screen. In its simplest form, it’s the difference between <div class=”big-text”> and <h1>. Both might look …
Weird SEO Stuff You’re Possibly Still Doing
After last week’s topic got a little spicy (go check it out!). Let’s have some fun this week and talk about the SEO practices that make me tilt my head like a …
Am I responsible for SEO when I’m building a client website?
This week’s topic is something that hits close to home for many of us in TAB… It’s a topic I’ve been vocal about because I believe we, as digital agencies, have a …
Is Your Backlink Profile Important and What to Do About It
Backlinks has to be one of the most mysterious and misunderstood ares of SEO. People (clients and agencies alike) know they’re a thing, but no-one ever seems to be able to put …
How to Run a Basic SEO Audit
As much as we all like the presentation of a good report, clients don’t invest in SEO audits for reams of data… What they’re really after is clarity, direction, and a confident next …
How to Generate Traffic From the GPTs (AEO/GEO)
This topic has come straight from the Barflies Slack Channel (if you’re not a member, why not?!- Go check it out). SEO in 2025 involves looking way beyond the blue links of …
Can You Do SEO on a Budget?
Literally one of the most common conversations I have with the agency owners I work with – in either a consultancy or supplier capacity – goes something like this: “Pete, our clients …
Should I Be Monitoring Any SEO Data as Part of My Care Plan?
This is a great question! And there are two perspectives to this, both of which we need to look at. Firstly, a client who may not know too much about how the …
Should SEO Be Included in Paid Discovery?
Paid Discovery is a contentious issue… On the one hand it makes perfect sense as you should NEVER give your strategy away for free, but on the other, it delays the start …
Can You Over-SEO a Website?
SEO is a game of displacement. For your site to move up, someone else must move down – it’s a zero-sum battle for limited real estate on page one. So, how do you …
Google Rewrites Your Meta Tags – Should You Still Bother?
We’ve all been there… You craft what you think is the perfect meta title and description, hit publish, then check Google only to find they’ve completely rewritten it. And if you’re like …
The Role of CRO in SEO (and How to Make It Work for Your Agency)
Conversion Rate Optimisation (CRO) and SEO are normally considered different disciplines… However, if you’re running SEO for yourself or for your clients, they are intrinsically linked. Let me put it this way… …
