Site Speed Metrics – The Minimum You Should Consider
We all know site speed matters – for SEO, user experience, and conversions. But start comparing results from tools like PageSpeed Insights, GTmetrix, and Pingdom, and it’s easy to get lost in …
How an SEO Retainer Practically Works
I realise we’re all at different stages of our business… Some of us relish the recurring/retainer model, whilst to others this will be new territory. I’m also fully aware that a lot …
On-Page vs Off-Page SEO – Where to Start
Doing SEO without fixing your on-page issues first is like driving with your seatbelt on the wrong way – you’re technically moving, but everything feels restricted. No matter how much time or …
From Keywords to Knowledge – The shift that’s already happening
For years – literally my entire career – SEO has revolved around keywords. We researched them, grouped them, tracked them, stacked them, stuffed them, unstuffed them and built content around them… But …
When to use noindex and nofollow
This week’s SEO tip is short, sharp, and useful. Two tiny directives – noindex and nofollow – can shape what shows up in Google and where your link equity flows. They are …
Semantic HTML for better SEO
Semantic HTML uses tags that describe the meaning of content, not just how it looks on screen. In its simplest form, it’s the difference between <div class=”big-text”> and <h1>. Both might look …
Weird SEO Stuff You’re Possibly Still Doing
After last week’s topic got a little spicy (go check it out!). Let’s have some fun this week and talk about the SEO practices that make me tilt my head like a …
Am I responsible for SEO when I’m building a client website?
This week’s topic is something that hits close to home for many of us in TAB… It’s a topic I’ve been vocal about because I believe we, as digital agencies, have a …
Is Your Backlink Profile Important and What to Do About It
Backlinks has to be one of the most mysterious and misunderstood ares of SEO. People (clients and agencies alike) know they’re a thing, but no-one ever seems to be able to put …
How to Run a Basic SEO Audit
As much as we all like the presentation of a good report, clients don’t invest in SEO audits for reams of data… What they’re really after is clarity, direction, and a confident next …
How to Generate Traffic From the GPTs (AEO/GEO)
This topic has come straight from the Barflies Slack Channel (if you’re not a member, why not?!- Go check it out). SEO in 2025 involves looking way beyond the blue links of …
Can You Do SEO on a Budget?
Literally one of the most common conversations I have with the agency owners I work with – in either a consultancy or supplier capacity – goes something like this: “Pete, our clients …
