Is Your Backlink Profile Important and What to Do About It
Backlinks has to be one of the most mysterious and misunderstood ares of SEO. People (clients and agencies alike) know they’re a thing, but no-one ever seems to be able to put …
How to Run a Basic SEO Audit
As much as we all like the presentation of a good report, clients don’t invest in SEO audits for reams of data… What they’re really after is clarity, direction, and a confident next …
How to Generate Traffic From the GPTs (AEO/GEO)
This topic has come straight from the Barflies Slack Channel (if you’re not a member, why not?!- Go check it out). SEO in 2025 involves looking way beyond the blue links of …
Can You Do SEO on a Budget?
Literally one of the most common conversations I have with the agency owners I work with – in either a consultancy or supplier capacity – goes something like this: “Pete, our clients …
Should I Be Monitoring Any SEO Data as Part of My Care Plan?
This is a great question! And there are two perspectives to this, both of which we need to look at. Firstly, a client who may not know too much about how the …
Should SEO Be Included in Paid Discovery?
Paid Discovery is a contentious issue… On the one hand it makes perfect sense as you should NEVER give your strategy away for free, but on the other, it delays the start …
Can You Over-SEO a Website?
SEO is a game of displacement. For your site to move up, someone else must move down – it’s a zero-sum battle for limited real estate on page one. So, how do you …
Google Rewrites Your Meta Tags – Should You Still Bother?
We’ve all been there… You craft what you think is the perfect meta title and description, hit publish, then check Google only to find they’ve completely rewritten it. And if you’re like …
The Role of CRO in SEO (and How to Make It Work for Your Agency)
Conversion Rate Optimisation (CRO) and SEO are normally considered different disciplines… However, if you’re running SEO for yourself or for your clients, they are intrinsically linked. Let me put it this way… …
How Keyword Placement Works
In general, “marketing” is a noisy space to be in… There are always “gurus” with their new-fangled marketing plan that has led them to rent a Ferrari and post with it outside …
Top SEO Considerations When Rebuilding a Website
Everyone loves a new website… It’s like having a fresh start – a fresh user experience, an updated navigation, everything where you want it because nothing extra has been bolted on. However, …
A starter SEO strategy for ANY company
I often think that no company can be too small to help, no company can be too small to be a potential opportunity in the future. However, we’ve all had inquiries come …
