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Member Profile

Meet Mayank Majeji

Mayank Majeji’s story feels a lot like the way many of us got into this industry: a bunch of small experiments, a lot of figuring things out as you go, and just enough stubbornness to keep moving forward.

He started with Pokémon card hustles as a kid, taught programming classes with friends, ran blogs, launched a hosting business, freelanced through referrals, and slowly built a career around solving real-world problems with WordPress. Somewhere along the way, WordPress stopped being “just a CMS” and became the foundation for building things that actually help businesses run better.

What I like about Mayank’s perspective is that it’s grounded. He talks openly about the messy early years, learning the hard way that talent alone isn’t enough, and realizing that growth comes from process, boundaries, and choosing the right kinds of projects. He’s clearly someone who enjoys the challenge of untangling complex systems and making them more useful, scalable, and maintainable.

What kind of work did you do before your current business and what did you bring with you into this career?

When I was 10, I sold Pokémon cards from my collection to a schoolmate. I just wanted more money to buy more cards. I didn’t know it at the time, but that was my first deal.

In 2014, I started a training institute with friends, teaching C, C++, and Linux to engineering students. We ran it for a year before shutting it down. After that, I joined a software company as a full-stack web developer.

After two years, I left my job and went out on my own.

The early freelancing years were messy. I had no idea how the freelance world actually worked. Bidding platforms never worked for me. Most of my work came through referrals and trust. My first client came from a Facebook group about six months after I quit. She referred more people, and that’s how things slowly opened up.

Along the way, I started a short-lived domain and hosting business, ran two blogs for six years before leaving in 2021, and did all kinds of work: design, writing, consulting, teaching, and development to learn how clients and businesses actually run.

Over time, I realised talent and hard work aren’t enough. If I wanted to scale into something serious, I needed process, boundaries, and clarity around the kind of projects I wanted to take on. I couldn’t keep accepting every project at any price under any condition.

That’s what I bring into my work today. Years of technical experience, business understanding, and a practical mindset shaped by many small experiments that didn’t go according to plan.

What got you into WordPress and how long have you been using it?

I wasn’t into web development in college. Around 2011, I wanted to be a systems programmer or network engineer, so my focus was C, C++, Linux, and low-level stuff.

My first experience with WordPress was on WordPress.com. A personal blog with a pre-built theme where I wrote college notes for friends. I wasn’t building anything. I was just writing.

Things shifted around 2015 when I decided to take web development seriously as a freelancing path. I picked up PHP, and through that, I found the development side of WordPress and realised how big the ecosystem was.

The software company I worked at gave me a basic introduction to WordPress, but the real learning started when I went freelance and had to solve actual client problems.

I still remember opening functions.php on an early client site and seeing everything thrown into one file. Custom features, fixes, scripts, shortcodes, and random snippets, all sitting together. I probably stared at it longer than I should have. That was one of the first moments I started caring about structure, maintainability, and clean WordPress code.

That’s when WordPress became more than a CMS for me. It became the platform where I could build custom themes, plugins, WooCommerce stores, LMS sites, integrations, automations, and improvements that affected real businesses.

These days, I’m also active on the community side. WordCamps, contributions, volunteering. WordPress started as a blogging tool for me. It ended up shaping most of my career.

What part of the website creation process is your favorite to work on and why?

My favourite part is the process itself.

After enough projects, you realise there’s no single fixed process that works for every site or every client. Each one has its own constraints, goals, and opportunities. That’s what makes the work interesting.

It usually starts with understanding the client’s real pain points, not the surface request. From there, it moves into structure, tooling choices, building something maintainable, and improving it until it actually works for the business.

Sometimes the right answer is a custom theme. Sometimes it’s a plugin. Sometimes it’s improving performance, fixing a broken admin workflow, or connecting two systems that should have been talking to each other from day one.

Every project forces me to adapt. My process has evolved with every client, and it’s still evolving, especially now that AI tools are becoming part of discovery, planning, development, and operations.

I’m not interested in building sites that just look good. I’m interested in building sites and systems that are useful, scalable, and easier for the client to actually run.

What motivated you to start your own business, and what keeps you going when things get tough?

I grew up around business. My parents and siblings ran their own ventures, and I watched the highs, the lows, the pressure, all of it.

That’s actually why I never wanted to join any of the family businesses. I wanted to build something of my own. Make my own mistakes. Learn from them. Shape something around my own ideas.

It hasn’t been a straight line. There have been good stretches and confusing ones, projects that worked and ideas that didn’t. Each phase made me better as a developer, as an operator, and as a person.

I know not every idea I have will work. I just need one to.

Some of my persistence, honestly, comes from characters I grew up with. Batman, Naruto, Luffy. They all share one thing: showing up again after getting knocked down. That stuck with me more than any business book ever did.

For me, entrepreneurship is about staying curious long enough for the right bet to land.

What’s the best piece of advice you’ve ever gotten and how has it affected your business?

It wasn’t advice exactly. More of a realisation.

My first freelance client was an SEO professional who had just left her job to start her own site. On our discovery call, I asked her what her goal was, mostly because she didn’t have a backup plan.

She said she wanted to build a stable $5,000/month business within six months.

That answer stuck with me. At the time, I was thinking about survival. Next project, next month, next invoice. She was thinking about a number.

I realised that if I made only survival-level decisions, I’d get only survival-level results. So I started taking on work that made me pause for a second before saying yes. The kind of project where I thought, okay, this is going to push me.

That shift is why I still enjoy problems that aren’t straightforward. The harder ones are the ones that grow you.

As an entrepreneur, what’s your proudest accomplishment?

That I kept going.

I’m proud of the projects, clients, and skills I have built. Most of all, I am proud that setbacks never stopped me. I had the freedom to try different paths and walk away when something didn’t work. That taught me a lot.

A big part of that is my wife. She’s walked through every phase with me, pushed back when I was wrong, and stayed with it when things were uncertain. My family and friends backed me, too, and that matters more than people give it credit for.

As an entrepreneur, that’s what I’m proud of. The compounding. Each version of me is a little better at the work than the last.

What’s a book every agency owner should read?

I read a lot, so it’s hard to list only 1 book: 

  • Focus on What Matters by Darius Foroux
  • Power of Thoughts by Swami Mukundananda
  • Atomic Habits by James Clear

What’s your favorite podcast to listen to?

You can easily find me listening to a podcast during my hour walks. I am going to list a few that I love:

  • On Purpose with Jay Shetty
  • The School of Greatness by Lewis Howes
  • Web Design Business by Josh Hall
  • The Mel Robbins Podcast

What’s a WordPress plugin more people should know about?

MenuPilot, Migrate Guru, Perfmatters

What’s your favorite tool, accessory, or gadget on your desk?

My Mac with an extended monitor and my anime action figures (Luffy, Rayleigh, Naruto, and Kakashi) are keeping watch.

What’s your favorite non-WordPress tool or software?

Wispr Flow, Notion, Maccy (macOS clipboard manager), and Claude.

Connect with Mayank

Mayank Majeji

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