Kerry Aglugub is the founder of KMA Web Design LLC, a 4-person agency established in 2014 and based in Boston, MA. With over two decades of experience in web development and project management, Kerry’s journey is one of adaptability, collaboration, and continuous growth.
In our conversation, Kerry shared her transition from managing web projects in higher education to building her own agency, the lessons she’s learned about teamwork, and her approach to embracing “imperfect action” to keep momentum in her business. Along the way, she’s built a thriving business that not only serves her clients but provides meaningful work for her team.
Kerry’s insights into WordPress, her passion for creative problem-solving, and her dedication to helping small businesses succeed make her story both inspiring and relatable.
What kind of work did you do before your current business and what did you bring with you into this career?
I have been a front-end web developer and web project manager for over twenty years, which has encompassed the majority of my career. Before starting my agency, I spent eleven years working in higher education as a web developer and manager. During that time, I gained valuable experience in project and people management, guiding the college’s web development team through complex projects, large-scale migrations, and multiple website redesigns. Prior to that, I worked in the private sector as a “webmaster”.
My first job out of college was at a law firm, as I was considering a career in law. However, I quickly realized I was better suited for a creative industry and decided to enroll in a web development program. In high school and college, I held a variety of jobs: teaching swimming lessons, lifeguarding, working at a drugstore, delivering newspapers, walking dogs, babysitting, and assisting the elderly. Looking back, I’ve always enjoyed working in diverse roles. Each job taught me valuable lessons—how to work hard, stay consistent, show up on time, be prepared, and take initiative.
What got you into WordPress and how long have you been using it?
I’ve been using WordPress for over eleven years, but my experience with building websites spans more than two decades and includes working with a variety of platforms. What I love most about WordPress is its incredible flexibility in both design and features, making it a powerful tool for creating dynamic websites. When I started my agency, I chose WordPress based on its strong reputation among developers I had worked with and its status as one of the most popular platforms in the industry.
What’s a hard lesson you learned running your business that’s changed the way you operate?
One of the hardest lessons I’ve learned is that I can’t do everything on my own. When business picked up and I found myself overwhelmed, I took a leap of faith and hired a developer to help. The results were transformative, showing me the true value of having a capable team. With the right team, we’ve been able to serve our clients more effectively, take on a wider variety of projects, and continue to grow as an agency.

What’s the best piece of advice you’ve ever gotten and how has it affected your business?
The best advice I’ve ever received is to “take imperfect action.” This mindset has helped me get unstuck time and time again. Sometimes, the key is simply to take a step forward—even if it’s not perfect—to create momentum and let things unfold. Embracing this approach has allowed me to take more risks, learn from the process, and keep moving forward.
As an entrepreneur, what’s your proudest accomplishment?
My proudest accomplishment as an entrepreneur is building a successful small business that not only supports me but also provides employment for three talented team members. I’m also honored to have received the Businessperson of the Year award from my local Chamber of Commerce, recognizing my efforts to help local businesses thrive through effective online marketing.
What’s a book every agency owner should read?
StoryBrand by Donald Miller
What’s your favorite podcast to listen to?
What’s a WordPress plugin everyone should know about?
Advanced Custom Fields (ACF)
What’s your favorite non-WordPress tool or software?