Live on July 8th, 2025 at
9:30am PST • 12:30pm EST • 5:30pm BST

Undeniable Social Proof

Cut Through the Noise with Video Testimonials

Undeniable social proof thumbnail

About the event

Getting 5-star Google reviews not only feels great, it’s good for business. Social proof is one of the biggest factors people consider when deciding who to hire — and that includes web agencies just like ours.

The problem is, every agency is working their ass off to collect reviews. It’s a noisy, crowded space, and and a tough race to win.

But what if you could get a single review that had the impact of a dozen or more?

That’s the power of video.

Unlike text, video shows emotion, facial expressions, and authenticity that makes the story more believable, relatable, and persuasive than words on a screen ever could.

Now, I’m not going to pretend getting your clients to submit videos is easy — but when you have the right process, systems, and tools, it’s absolutely doable.

Abby Wood has been working with clients (even people within our community) to get video testimonials that feel natural, unscripted, and incredibly compelling.

So, I’ve booked her in for July 8th to tell us exactly how she does it without it being awkward, forced, or overly scripted.

On this live call, we cover:

  • How to choose the right clients and projects to highlight
  • How to make the ask (and actually get a yes)
  • What makes a testimonial video worth watching
  • How to use them to close more deals
  • Plus: A real-life example from right here in our community

Abby’s also sharing some incredibly helpful tools:

  • Interview questions that lead to story-driven answers
  • A client prep guide to help them show up confident and camera ready
  • A blueprint for blending case studies and video testimonials into undeniable social proof

Grab all of Abby’s helpful resources: https://theadmin.bar/video-testimonial

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Kyle Van Deusen

Community Manager

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