Doing “sales” has always felt a bit gross to me.
I’ve never considered myself terrible at it — but I was rarely confident going into a situation where I needed to “sell” someone on anything.
When I think about selling, I think about sitting across from someone at a table, trying to convince them that they should open up their wallet and give me money.
Maybe you feel this way too?
I fully realize that it takes sales to grow and sustain a business — but it always just feels just a bit icky… Well, it always did — until I heard Nick Gulic talk on the subject.
Last year at Lee Jackson’s Agency Trailblazer Live event, Nick gave a presentation titled “Sell by Helping”, which out of all the fantastic presentations at this event, was the one that had everyone talking.
See for yourself: You can watch the short 25 minute presentation here: https://youtu.be/HrJy-ngT4KA
I don’t think he realized it at the time, but what Nick was sharing was forever changing the way all the attendees thought and felt about sales.
Not because it was a mysterious, complicated scheme that would magically trick people into buying anything — but because it was so simple, natural, and authentic to who we are as service providers.
Because of the overwhelming demand from the people who listened to Nick’s presentation, he recently expanded on this short talk and broke down the entire “Sell by Helping” methodology into a step-by-step system in his new course under the same title.
Why We Love Sell By Helping
I think we’ve all struggled with clients who don’t want to pay our fees, tell us how to do our job, or ignore all of our advice… It’s frustrating, and oftentimes degrading — but there’s a reason it’s happening... and it’s all about how you’re positioning yourself as a “salesperson”.
The Sell by Helping framework will help you uncover the real mindset of successful sales, understand the phases of a sales meeting, teach you the importance of educating your prospects, help you close the deal (without coming off as sleazy), and comes chocked full of bonus scripts and templates for immediate implementation.
I interviewed Nick about his sales process, in a episode called "Rethinking What it Means to Sell"