Is Your Backlink Profile Important and What to Do About It
Backlinks has to be one of the most mysterious and misunderstood ares of SEO. People (clients and agencies alike) know they’re a thing, but…
September 23, 2025
A Beginner’s Guide to Functionality Plugins in WordPress
Learn how to turn your custom code snippets into a clean, reusable WordPress functionality plugin that’s safe, organized, and future-proof….
September 23, 2025
Member Profile: Elsie Gilmore
Elsie Gilmore has been at this game for over two decades — long before WordPress was the default choice. After years of hand-coding PHP…
September 22, 2025
How to Run a Basic SEO Audit
As much as we all like the presentation of a good report, clients don’t invest in SEO audits for reams of data… What they’re really…
September 16, 2025
Member Profile: BJ Bowen
BJ Bowen’s path into web design and SEO has been anything but linear. From her early days freelancing design projects in her teens, to…
September 15, 2025
Can you trust AI to write your website’s Privacy Policy?
Yes, AI can write your Privacy Policy — but chances are you (and the law) won’t like the result….
September 10, 2025
How to Generate Traffic From the GPTs (AEO/GEO)
This topic has come straight from the Barflies Slack Channel (if you’re not a member, why not?!- Go check it out). SEO in 2025…
September 9, 2025
Member Spotlight: Melodie Moore
Melodie Moore didn’t start in tech—she started with hula hoops. What began as a professional hoop dancing business in 2010 quickly turned into a…
September 8, 2025
Organic Traffic Dropped Suddenly? Here’s Why (And How to Fix It)
Seeing a sudden drop in your organic traffic? Don’t panic! Find out what causes organic traffic to decrease – from SERPs to technical issues – and how to fix it….
September 4, 2025
Can You Do SEO on a Budget?
Literally one of the most common conversations I have with the agency owners I work with – in either a consultancy or supplier capacity…
September 2, 2025
Member Spotlight: Kristie Parker
Kristie Parker has been an entrepreneur since her early 20s — first as the co-owner of one of the world’s first 50 CrossFit gyms,…
September 1, 2025
Should I Be Monitoring Any SEO Data as Part of My Care Plan?
This is a great question! And there are two perspectives to this, both of which we need to look at. Firstly, a client who…
August 26, 2025
Member Spotlight: Alex Florescu
Alex’s journey into the WordPress world started back in 2012 with a simple observation: most website owners wanted faster sites — they just didn’t…
August 25, 2025
Should SEO Be Included in Paid Discovery?
Paid Discovery is a contentious issue… On the one hand it makes perfect sense as you should NEVER give your strategy away for free,…
August 19, 2025
Member Spotlight: Jaiden Navarrete
Jaiden’s journey into web design started with a curious moment — overhearing a friend talk about building a website. A few Google searches later,…
August 18, 2025
Can You Over-SEO a Website?
SEO is a game of displacement. For your site to move up, someone else must move down – it’s a zero-sum battle for limited real…
August 12, 2025
Google Rewrites Your Meta Tags – Should You Still Bother?
We’ve all been there… You craft what you think is the perfect meta title and description, hit publish, then check Google only to find…
August 5, 2025
Stop Selling, Start Connecting: How Empathy Closes Clients
Learn how shifting from selling to empathetic connection can help you close more clients and build lasting relationships (bonus: it’s a whole lot easier than “selling”)…
July 30, 2025
The Role of CRO in SEO (and How to Make It Work for Your Agency)
Conversion Rate Optimisation (CRO) and SEO are normally considered different disciplines… However, if you’re running SEO for yourself or for your clients, they are…
July 29, 2025
How Keyword Placement Works
In general, “marketing” is a noisy space to be in… There are always “gurus” with their new-fangled marketing plan that has led them to…
July 22, 2025
How to Create a Referral Program to Grow Your Client Base
A customer referral program is a great way to grow your client base & drive growth – but where do you start? Learn how to create a referral program that works….
July 16, 2025
Top SEO Considerations When Rebuilding a Website
Everyone loves a new website… It’s like having a fresh start – a fresh user experience, an updated navigation, everything where you want it…
July 15, 2025
How to Make “Read More” Links Accessible (Without Sacrificing Design)
Simple tweaks to add meaning to your links, improve SEO, and avoid costly accessibility issues….
July 11, 2025
A starter SEO strategy for ANY company
I often think that no company can be too small to help, no company can be too small to be a potential opportunity in…
July 8, 2025
