The secret to a successful agency isn’t really a secret… it’s recurring revenue.

With the Website Owner’s Manual you can grow yours on every project you complete.

Customer Customized Examples

The WOM helps over 2,000 agencies sell more care plans every month.

“It's a very clever but very simple product that helps you very easily generate potentially $1000s of extra annual recurring revenue, for very little extra work.”

"Guys, it's fantastic! Simple, clean, easy to update (thanks to your AMAZING videos) and the email scripts are the icing on the cake. It's worth way more in saved time than you're charging."

“My brother from another mother is Kyle Van Deusen and Matt Sebert come from a heart of wanting to add real value, and to help people change their business for the better. This is why I wholeheartedly endorse this product.”

"I've spent thousands of dollars on education over the years. This beats it all, and costs less than a case of good beer."

"It's turned a 'no' into a 'yes' each time I've used it... I've even had customers start thanking me for offering to help them!"

"We were sceptical about The Website Owner's Manual at first but you won us over. The document, videos explaining it's use and scripts are excellent value for money. We're glad we purchased."

“Not only will it help clients understand the importance of a care plan, but it will also be an easy reminder that they don't want to be bothered with all this day to day chore when they could be running their business. ”

“I think it's awesome, and in equal measure hate it as I didn't think of it first!”

“Fantastic product. I would have paid twice as much (now, don't go thinking you can charge me again). I have already started implementing it. I can also see how this can be used as a marketing tool to separate me from the rest of the pack.”

“I snagged a copy. This is gonna save me a heap of time!! I suck at creating documents. Happy to pay for others to do it for me :D”

“If you want a simple process that you can put into place that helps you with offboarding your clients and nudging them towards your Care Plans, welcome to your next favourite purchase.”

“Mother of God - the holy grail!!!! Thank you for this. This will definitely help with the recurring revenue for sure. Loved all your scripts and supporting videos. It’s a no brainer for anyone doing client sites.”

“ I can't believe I didn't do something like this for my clients before. It's this kind of simple and powerful document that differentiates agencies and you made it so damn simple to set up!”

“And it is really good! Going through the document I kept thinking 'Why didn't I do this before?'”

“'The magic email' of care plans! That is the perfect description.”

"It reinforces the need for regular website maintenance and helps to confirm that the website owner did the right thing in signing up for your website care plan. 🙂 This is a must-have product for every website designer."

“You guys are awesome, this is such an easy, no-brainer template that will definitely convert clients. You're helping tons of us — THANK YOU!”

“The WOM is great! Thank you for an amazing resource!”

“This. Is. Awesome!!”

“Awesome product! Kyle and Co. hit this one out of the park!“

“Goshdarnet, a well put together sales page that addresses a real singular issue with clear language and expectations around what you will be receiving and how it will work, plus a good price... Fine, have my money.”

“Instead of having to 'sell' care plans to my clients, they're asking me for them.”

When clients decline your maintenance plan, it’s not because your plan isn’t great… it’s because they don’t truly understand how much work it takes to maintain their site on an ongoing basis.

Even if you do your best to explain this, you risk sounding like a salesperson pushing for another buck on something they don’t think they need.

But what if you could help your clients understand the challenges they’ll face without you having to make “the pitch”?

Delivered to you in the form of an easily customizable & reusable document, The Website Owner’s Manual (or ‘WOM’) is the perfect way to communicate the benefits of a care plan in a tangible way.

Here's how to sell website maintenance plans, without having to 'sell'.

The Website Owner’s Manual lays out the what, why, how, and who of essential website maintenance in jargon-free language your clients will understand.

What do your clients get?

Basically, all the information they need for the proper care & maintenance of their website:

Technical details like their hosting provider, domain registrar, DNS records, and logins
A maintenance schedule (for daily, weekly, monthly & annual tasks)
A troubleshooting guide for the most common problems WordPress websites face

While any client will appreciate such a helpful document, it’s true power lies in its unique ability to inform clients of all the maintenance required for proper website upkeep.

Since most clients don’t have the time or expertise needed, your maintenance plan becomes the perfect solution to their website maintenance headache – you’re saving them from themselves!

The WOM was created by web designers – and we’ll provide you with the customizable template and email scripts we’ve used to convert thousands of dollars in recurring revenue, along with training videos that will teach you how to implement this into your agency’s process.

Here’s what you got with the WOM.

For $37, you can educate, negotiate, persuade, and sell your clients recurring monthly website maintenance plans - all in one go!

A Fully Customizable & Reusable Template

The website owner’s manual comes in an easy to customize, 10-page Google Slide document allowing you to match your branding and add your agency’s contact information.

Which includes...

Important Website Details

Keep all the important records like hosting, domain registrar, login credentials, and more for your client's website all in one comprehensive document.

Maintenance Overview Schedule

Ensure your customer understands all the daily, weekly, monthly, and annual tasks they are now responsible for to ensure a properly maintained website.

Troubleshooting Guide

Give your customers useful tips on the common problems they might face now that they are responsible for the upkeep of their entire website.

Available in English, French, Dutch, Spanish, & Portuguese!

Plus you'll get these awesome bonuses...

As if The WOM isn’t enough great value on it’s own, we’ve included these recurring revenue boosting bonuses too!

Email Scripts

You’ll receive email scripts we’ve used to close maintenance contracts pre-sale, at launch, after launch, and even retain clients who tried to terminate their contract.

Email Scripts For...

Training Videos

We'll walk you through the entire setup, customization, and delivery of your WOM, including our tips and best practices from our experience using this in our own agencies.

Exclusive Discounts

We've negotiated exclusive discounts for MaintainPress and WP Care Market to take your care plans to the next level. With your WOM purchase, you'll have instant access to even more savings!

Customer Customized Example

Frequently Asked Questions

Is The WOM available in other languages?

Thanks to our amazing users, we do have some translations available. Currently you can download The WOM in English, French, Spanish, and Dutch. The scripts are currently available in English and Dutch only. Any translation other than English has been user-generated and we cannot verify its accuracy.

Can I make my own version of The WOM?

Our hope is that you take what we’ve provided as a starting point and customize it to your company’s specific needs. This might mean translating it into your native language, changing some of the content, or giving a shiny new coat of paint— you’re encouraged to do all of those things.

You are not allowed to resell The WOM in it’s current state, or sell a edited copy for your own financial gain.

What happens if I don't like it?

If you’re unhappy just shoot us an email and we’ll get it resolved. We’re not here to trick anyone into anything. Our refund request rate over the past year is less than 1% (0.8%)

Will there be future updates?

Yes! And once you purchase your copy you are a member for life. Any updates we provide will be passed onto you. We already have new scripts and WOM improvements underway! Inside the delivery of all your assets there is a changelog of every update we’ve done.

Who are the makers of The WOM?

Hello! If you’re not familiar with The Admin Bar, we’re a community of web designers and developers started by Matt Sebert and myself (Kyle Van Deusen). We host a video podcast, share our experiences, help showcase amazing products, and run a Facebook group (https://facebook.com/groups/theadminbar) with around 2,000 members.

The WOM was born out of my need to find a way to communicate the value of a care plan to a customer without having to push them to a sale. Together Matt and I developed the original version of The WOM and spent 5 months using it with our agencies… with great success!

After proving how powerful of a tool it is, we decided to package everything up and make it available for download.

Is everything customizable for my brand?

Absolutely! The WOM document itself comes in the form of a Google Slide document which you can completely customize not only the branding but all the content inside (we even provide you with videos showing you how). All the email scripts are plain text so you can copy & paste or tweak to match your brand’s tone of voice. You can do as little or as much customization as you wish!

We’ve provided a solid starting point which covers the *typical* things a care plan covers. However, we strongly encourage you to edit your WOM to perfectly match your brand, your suggested maintenance schedule, etc.

Once you input your contact details, logo, and branding you can use the document as-is, but it will become a more powerful tool the more it is tailored to your agency and customer’s specific needs.

Is the WOM for me or my customers?

The WOM is a document that you use as part of your agency’s processes. It’s then delivered to your customers. Its purpose is to inform them about the details about their website, the responsibilities of keeping it maintained, and includes troubleshooting tips.

These are all things your care plan likely covers (and you can tweak the WOM to ensure that it does!).

If your client is NOT on a care plan it can help to show them why a care plan would be beneficial (by giving them a list of tasks they will be responsible for). If your client IS on a care plan, then it serves as positive reinforcement that what you are doing for them has tremendous value.

All of this has been structured and phrased in a way that gives your clients all the information in ‘black and white’ so there is no hard-sell involved.

Our experience (as well as many of our customers) is that it helps clients quickly realize how much goes into keeping a WordPress site running and makes it obvious they aren’t qualified or do not have the time to do this themselves.

Grow Your Recurring Revenue With Every Completed Project!

The secret to a successful agency isn’t really a secret… It’s recurring revenue. The WOM helps you build yours faster.