The WOM helps 3,000 agencies sell more care plans every month.
“It's a very clever but very simple product that helps you very easily generate potentially $1000s of extra annual recurring revenue, for very little extra work.”
“Instead of having to 'sell' care plans to my clients, they're asking me for them.”
When clients decline your maintenance plan, it’s not because your plan isn’t great… it’s because they don’t truly understand how much work it takes to maintain their site on an ongoing basis.
Even if you do your best to explain this, you risk sounding like a salesperson pushing for another buck on something they don’t think they need.
But what if you could help your clients understand the challenges they’ll face without you having to make “the pitch”?
Here's how to sell website maintenance plans, without having to 'sell'.
The Website Owner’s Manual lays out the what, why, how, and who of essential website maintenance in jargon-free language your clients will understand.
What do your clients get?
Basically, all the information they need for the proper care & maintenance of their website:
- Technical details like their hosting provider, domain registrar, DNS records, and logins
- A maintenance schedule (for daily, weekly, monthly & annual tasks)
- A troubleshooting guide for the most common problems WordPress websites face
While any client will appreciate such a helpful document, it’s true power lies in its unique ability to inform clients of all the maintenance required for proper website upkeep.
Since most clients don’t have the time or expertise needed, your maintenance plan becomes the perfect solution to their website maintenance headache – you’re saving them from themselves!
The WOM was created by web designers – and we’ll provide you with the customizable template and email scripts we’ve used to convert thousands of dollars in recurring revenue, along with training videos that will teach you how to implement this into your agency’s process.
Here’s what you got with the WOM.
A Fully Customizable & Reusable Template
Important Website Details
Maintenance Overview Schedule
Plus you'll get these awesome bonuses...
You are not allowed to resell The WOM in it's current state, or sell a edited copy for your own financial gain.
The WOM was born out of my need to find a way to communicate the value of a care plan to a customer without having to push them to a sale. Together Matt and I developed the original version of The WOM and spent 5 months using it with our agencies... with great success!
After proving how powerful of a tool it is, we decided to package everything up and make it available for download.
We've provided a solid starting point which covers the *typical* things a care plan covers. However, we strongly encourage you to edit your WOM to perfectly match your brand, your suggested maintenance schedule, etc.
Once you input your contact details, logo, and branding you can use the document as-is, but it will become a more powerful tool the more it is tailored to your agency and customer's specific needs.
These are all things your care plan likely covers (and you can tweak the WOM to ensure that it does!).
If your client is NOT on a care plan it can help to show them why a care plan would be beneficial (by giving them a list of tasks they will be responsible for). If your client IS on a care plan, then it serves as positive reinforcement that what you are doing for them has tremendous value.
All of this has been structured and phrased in a way that gives your clients all the information in 'black and white' so there is no hard-sell involved.
Our experience (as well as many of our customers) is that it helps clients quickly realize how much goes into keeping a WordPress site running and makes it obvious they aren't qualified or do not have the time to do this themselves.