The Website Owner's Manual

the most effective way to convert customers into recurring revenue.

“instead of having to 'sell' care plans to my clients, they're asking me for them.”

When clients decline your maintenance plan, it’s not because your plan isn’t great… it’s because they don’t truly understand how much work it takes to maintain their site on an ongoing basis. 

Even if you do your best to explain this, you risk sounding like a salesperson pushing for another buck on something they don’t think they need.

But what if you could help your clients understand the challenges they’ll face without you having to make “the pitch”?

Delivered to you in the form of an easily customizable & reusable document, The Website Owner’s Manual (or ‘WOM’ as its come to be known) is the perfect way to communicate the benefits of a care plan in a tangible way.

Inside, your client will be provided with all the information they need for the proper care & maintenance of their website. This includes technical details (like their host, domain registrar, DNS records, logins, & more), a maintenance schedule (for daily, weekly, monthly & annual tasks), and a troubleshooting guide for the common problems WordPress websites face. 

While any client will appreciate such a helpful document, it’s true power lies in its unique ability to inform clients of all the maintenance required for proper website upkeep.

Since most clients don’t have the time or expertise needed, your maintenance plan becomes the perfect solution saving them from themselves.

We’ll provide you with the customizable template and email scripts we’ve used to convert thousands of dollars in recurring revenue, along with training videos that will teach you how to implement this into your agency’s process.

The 'WOM' Educates, negotiates, persuades, and sells all in one go!

“Not only will it help clients understand the importance of a care plan, but it will also be an easy reminder that they don’t want to be bothered with all this day to day chore when they could be running their business.”

— Jabez Roberts

here's what you get...

A FULLY CUSTOMIZABLE & REUSABLE TEMPLATE

The website owner’s manual comes in an easy to customize, 10-page Google Slide document allowing you to match your branding and add your agency’s contact information.

HERE'S WHAT YOU'LL FIND INSIDE:

Important Website details

Keep all the important records like hosting, domain registrar, login credentials, and more for your client’s website all in one comprehensive document.

Maintenance overview Schedule

Ensure your customer understands all the daily, weekly, monthly, and annual tasks they are now responsible for to ensure a properly maintained website.

troubleshooting guide

Give your customers useful tips on the common problems they might face now that they are responsible for the upkeep of their entire website.

Plus you'll get these awesome bonuses...

If that’s not enough, along with The Website Owner’s Manual, we’ve included these bonuses that have already been proven to increase conversions!

Email Scripts

You’ll receive email scripts we’ve used to close maintenance contracts pre-sale, at launch, after launch, and even retain clients who tried to terminate their contract.

Training Videos

We’ll walk you through the entire setup, customization, and delivery of your WOM, including our tips and best practices from our experience using this in our own agencies.

“why haven't i been doing this all along?”

The W.O.M. is a great way to communicate the benefits of a care plan in a tangible way

“The Website Owner’s Manual has helped to close at least two care plans since I started using it – with each care plan generating a minimum of $120/month. That’s a total of almost $3,000 per year in revenue. No matter what your sales process is like, there are always going to be clients who just can’t see past the price. The WOM is a great way to communicate the benefits of a care plan in a tangible way – a list of things the client doesn’t have someone taking care of for them, and that they will have to manage somehow. Having the WOM to offer clients has saved my clients from themselves, and generated revenue for my business.

Now helping over 1,000 agencies succeed!

See what they said:
Dave Foy
Dave Foy
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“It's a very clever but very simple product that helps you very easily generate potentially $1000s of extra annual recurring revenue, for very little extra work.”
Sally Tudhope
Sally Tudhope
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"Guys, it's fantastic! Simple, clean, easy to update (thanks to your AMAZING videos) and the email scripts are the icing on the cake. It's worth way more in saved time than you're charging."
Lee Jackson
Lee Jackson
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“My brother from another mother is Kyle Van Deusen and Matt Sebert come from a heart of wanting to add real value, and to help people change their business for the better. This is why I wholeheartedly endorse this product.
Jeffery Patch
Jeffery Patch
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"I've spent thousands of dollars on education over the years. This beats it all, and costs less than a case of good beer."
Vegard Bell
Vegard Bell
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"It's turned a 'no' into a 'yes' each time I've used it... I've even had customers start thanking me for offering to help them!"
Web Dandy
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"We were sceptical about The Website Owner's Manual at first but you won us over. The document, videos explaining it's use and scripts are excellent value for money. We're glad we purchased."
Jabez Roberts
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“Not only will it help clients understand the importance of a care plan, but it will also be an easy reminder that they don't want to be bothered with all this day to day chore when they could be running their business. ”
Pete Everitt
Pete Everitt
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“I think it's awesome, and in equal measure hate it as I didn't think of it first!”
Ren Kessler
Ren Kessler
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“ Fantastic product. I would have paid twice as much (now, don't go thinking you can charge me again). I have already started implementing it. I can also see how this can be used as a marketing tool to separate me from the rest of the pack.
Róbey Lawrence
Róbey Lawrence
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“I snagged a copy. This is gonna save me a heap of time!! I suck at creating documents. Happy to pay for others to do it for me :D”
Matt Davies
Matt Davies
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“If you want a simple process that you can put into place that helps you with offboarding your clients and nudging them towards your Care Plans, welcome to your next favourite purchase.
Amanda Lucas
Amanda Lucas
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“Mother of God - the holy grail!!!! Thank you for this. This will definitely help with the recurring revenue for sure. Loved all your scripts and supporting videos. It’s a no brainer for anyone doing client sites.”
Noah Britton
Noah Britton
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“ I can't believe I didn't do something like this for my clients before. It's this kind of simple and powerful document that differentiates agencies and you made it so damn simple to set up!”
Bianca Molenaar
Bianca Molenaar
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“And it is really good! Going through the document I kept thinking 'Why didn't I do this before?'
Stana Neuman
Stana Neuman
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'The magic email' of care plans! That is the perfect description.”
Terry Chadban
Terry Chadban
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"It reinforces the need for regular website maintenance and helps to confirm that the website owner did the right thing in signing up for your website care plan. 🙂 This is a must-have product for every website designer."
Adam Wright
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“You guys are awesome, this is such an easy, no-brainer template that will definitely convert clients. You're helping tons of us — THANK YOU!”
Sarah Kuglin
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The WOM is great! Thank you for an amazing resource!”
Martin Huntbach
Martin Huntbach
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This. Is. Awesome!!
Adam Shawn Lowe
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Awesome product! Kyle and Co. hit this one out of the park!“
Patrick Boehner
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“Goshdarnet, a well put together sales page that addresses a real singular issue with clear language and expectations around what you will be receiving and how it will work, plus a good price... Fine, have my money.
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“Easily generate potentially $1000s of extra annual recurring revenue”
Dave Foy
Design Build Web

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The Website Owner's Manual
$37.99

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Frequently Asked Questions

Nope! You get everything mentioned on this page for the price listed. At this time there is nothing else we offer, so you won’t be hit with any upsells.  In the future, we may have additional products that we’ll tell you about— but they will be completely separate from The Website Owner’s Manual.

Thanks to our amazing users, we do have some translations available. Currently you can download The WOM in English, French, Spanish, and Dutch. The scripts are currently available in English and Dutch only. Any translation other than English has been user-generated and we cannot verify its accuracy.

In over 600 sales we have had 2 people ask for a refund… both didn’t understand what they were purchasing and clearly admitted that it wasn’t a problem with The WOM, just their understanding. Of course we quickly refunded them. If you’re unhappy just shoot us an email and we’ll get it resolved. We’re not here to trick anyone into anything.

Yes! And once you purchase your copy you are a member for life. Any updates we provide will be passed onto you. We already have new scripts and WOM improvements underway! Inside the delivery of all your assets there is a changelog of every update we’ve done.

This question largely depends on your business model, your customers, your niche, and about a million other factors. We’ll be glad to talk to you about what we do, and we’ve included a great resource which has surveyed over 2,000 care plans and put together all the data for you to help you design a plan that works for you.

The #1 question!

So, when Matt and I released the free version some time back, it was just as we had created it for ourselves. It was just the manual itself.

He and I both spent the next 5 months using the document in our own agencies (with TREMENDOUS success).

However, we found that we both had made quite a few tweaks and that it wasn’t JUST the document that was so useful— it was how you used it.

We came back together to re-do the whole thing using the 5 months of experience we didn’t have when we first launched it.

This included:

Quite a few tweaks to the manual itself. Made it easier to customize. Prettier. Added some more information to it (like a suggested maintenance schedule).

Then, we looked narrowed it down to 4 ways we were using it. 1. In our presale/proposal stage. 2. If the client rejected a care plan. 3. If the client accepted a care plan (seems crazy, but this is VERY important). 4. If a client canceled a care plan. With those 4 scenarios in mind, we created 4 scripts that we share with the purchase to use in these scenarios (by the way, a 5th script for contacting past clients is in testing right now!).

Then, we created several videos that help people learn how to use it, customize it, and why all the different scripts are important.

Before it just came as the document.

Now it’s a BETTER document, WITH training, WITH scripts that allow you to add it to your processes, and WITH 10 months of combined experience using it for ourselves.

Hello! If you’re not familiar with The Admin Bar, we’re a community of web designers and developers started by Matt Sebert and myself (Kyle Van Deusen). We host a video podcast, share our experiences, help showcase amazing products, and run a Facebook group with just under 2,000 members.

The WOM was born out of my need to find a way to communicate the value of a care plan to a customer without having to push them to a sale. Together Matt and I developed the original version of The WOM and spent 5 months using it with our agencies… with great success!

After proving how powerful of a tool it is, we decided to package everything up and make it available for download.

Absolutely! The WOM document itself comes in the form of a Google Slide document which you can completely customize not only the branding but all the content inside (we even provide you with videos showing you how). All the email scripts are plain text so you can copy & paste or tweak to match your brand’s tone of voice. You can do as little or as much customization as you wish!

We’ve provided a solid starting point which covers the *typical* things a care plan covers. However, we strongly encourage you to edit your WOM to perfectly match your brand, your suggested maintenance schedule, etc. 

Once you input your contact details, logo, and branding you can use the document as-is, but it will become a more powerful tool the more it is tailored to your agency and customer’s specific needs.

The WOM is a document that you use as part of your agency’s processes. It’s then delivered to your customers. Its purpose is to inform them about the details about their website, the responsibilities of keeping it maintained, and includes troubleshooting tips.

These are all things your care plan likely covers (and you can tweak the WOM to ensure that it does!).

If your client is NOT on a care plan it can help to show them why a care plan would be beneficial (by giving them a list of tasks they will be responsible for). If your client IS on a care plan, then it serves as positive reinforcement that what you are doing for them has tremendous value.

All of this has been structured and phrased in a way that gives your clients all the information in ‘black and white’ so there is no hard-sell involved.

Our experience (as well as many of our customers) is that it helps clients quickly realize how much goes into keeping a WordPress site running and makes it obvious they aren’t qualified or do not have the time to do this themselves.

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