Articles

Our latest musings covering a wide range of agency related topics and strategy to help push your business forward.

Barfly profile ryan mccain

Member Spotlight: Ryan McCain

From running a BBS out of his bedroom in the ‘80s to diving deep into SEO audits and WordPress performance today, Ryan’s journey has…

June 23, 2025

Seo weekly issue 24

How Much SEO is “Enough SEO”?

I often refer to SEO as playing a game – literally, yesterday I was describing it exactly like that to a client. And it…

June 17, 2025

Barfly profile marcus ohanesian

Member Spotlight: Marcus Ohanesian

Marcus started out designing band flyers and coding websites in Notepad — and turned that DIY spirit into a thriving agency. As the founder…

June 16, 2025

Seo weekly issue 23

What SEO Provision Should There Be in a Website Project?

This week, it’s time to substantiate something I’ve been mentioning in a few SEO Weeklies over the past few months…  Like I keep saying,…

June 10, 2025

Barfly profile christian van t hof

Member Spotlight: Christian Van ‘t Hof

Christian isn’t just a sharp designer and strategist — he’s one of my good friends and one of the most thoughtful business owners I…

June 9, 2025

Seo weekly issue 22

Schema Markup – Is It Really Optional for Agencies?

I’m going to be blunt: If you’re building websites for clients and NOT including the appropriate schema markup, you’re not delivering the full value…

June 3, 2025

Barfly profile leanne mitton

Member Spotlight: Leanne Mitton

Leanne has been part of The Admin Bar from the very beginning — one of our earliest members and a model for being a…

June 2, 2025

Seo weekly issue 21

Is SEO Different for E-commerce Websites?

I don’t know what it is about ecommerce sites that often freaks people out?! 🤨 Maybe it’s because I used to work at an…

May 27, 2025

Barfly profile garrett nafzinger

Member Spotlight: Garrett Nafzinger

Garrett didn’t just stumble into digital strategy — he spent over 15 years deep in the trenches of web support, UX, and SEO at…

May 26, 2025

Seo weekly issue 20

How Many Links Can You Include On One Page?

This is one that comes up in almost every Q&A I take part in! 😍 What is the “right” number of links to include…

May 20, 2025

Ftc fi

‘Silence Isn’t Subscribing,’ According to New FTC Rules… and Common Sense

Think silence means consent? Not when it comes to subscriptions. Learn what the FTC’s new rules on “negative option” offers mean for your website—and how to avoid fines that could cost you 19,236 tacos….

May 19, 2025

Barfly profile lee drozak

Member Spotlight: Lee Drozak

If you know Lee, you know she’s the kind of person who builds with both heart and backbone. She’s the friend who always shows…

May 19, 2025

Seo weekly issue 19

An On-Page Local SEO Checklist 🗺️

Local SEO is a completely different animal to regular SEO. While Google Business Profile optimization is crucial, the on-page elements of your client’s website…

May 13, 2025

Barfly profile bobby broughton

Member Spotlight: Bobby Broughton

Bobby’s journey into WordPress started with a favor for his mom — and snowballed into a full-blown hosting company, a niche agency partnership, and…

May 12, 2025

Project budget

7 Ways to Attract Higher-Paying Clients (Web Designer Edition)

Want to start charging more for your services but don’t know how? Find out how to attract and retain high-paying clients in 7 simple steps in this blog….

May 8, 2025

Seo weekly issue 18

Does Your Choice of SEO Plugin Really Matter?

Choosing the right SEO plugin is a question every WordPress agency faces (and one I get A LOT!). With so many options available, it’s…

May 6, 2025

Barfly profile cheryl microutsicos

Member Spotlight: Cheryl Microutsicos

Cheryl has been in the design world since the days of listservs and HTML hand-coding — and she’s built a business that’s grown right…

May 5, 2025

Floating pill navigation

How to Build a Floating Pill-Shaped Navigation with CSS in GeneratePress

How to create a modern glassmorphism-style sticky, pill-shaped, animated header using only CSS — no JavaScript required!…

April 30, 2025

Seo weekly issue 17

E-E-A-T 101

E-A-T (Expertise, Authoritativeness and Trustworthiness) has been around for a while and over the last 5 years or so, has become more influential in…

April 29, 2025

Referral

Clients Who Never Stop Referring You

Want more repeat business and referrals? Learn how investing in your client relationships — with simple, thoughtful touches — can turn one-time customers into lifelong advocates. …

April 29, 2025

Barfly profile stéphane menet

Member Spotlight: Stéphane Menet

Stéphane’s been in the WordPress space since the early 2000s, alternating between being an employee and running his own business. But the freedom to…

April 28, 2025

Seo weekly issue 16

Website Launch SEO Checklist

One of the most underestimated parts of any website build is the go-live process. I mean it’s just as simple as switching some DNS…

April 22, 2025

Barfly profile taylor drayson

Member Spotlight: Taylor Drayson

Taylor Drayson got his start in WordPress by helping with product data entry as a teenager — and he never really stopped. After working…

April 21, 2025

Man standing in harvested wheat field, near pendleton,usa,a man standing on the horizon of a field of stubble.

Why Am I Not Generating High-Quality Leads for My Web Dev Agency?

Banging your head against a wall trying to generate high-quality leads? Find out where your web dev agency is going wrong and how to attract better leads….

April 16, 2025