<\/li>\n<\/ul>\n\n\n\n
Decide on an hourly rate vs. a flat fee<\/h3>\n\n\n\n
Charging an hourly rate allows for flexibility if the project scope changes. However, it may be difficult to communicate the final cost to your client before it\u2019s finished, and if you\u2019re super efficient in getting it across the line, it can feel like you\u2019re not getting paid adequately for the value you\u2019ve provided.<\/p>\n\n\n\n
On the other hand, a flat fee removes any cost confusion with your clients, but it can be tricky to estimate correctly how much the final project should cost to ensure you\u2019re still making a profit by the time it\u2019s finally wrapped. (Stay tuned for more on this!)<\/p>\n\n\n\n
Whatever pricing model you choose, check in post-project to make sure it works for your agency and that you\u2019re charging fairly for your experience, expertise, and efficiency.<\/p>\n\n\n\n
Consider your experience and expertise<\/h3>\n\n\n\n
Your level of experience and expertise will naturally impact how you price your WordPress website design projects.<\/p>\n\n\n\n
If you\u2019re just starting, you might need to charge a slightly lower rate to build your portfolio, gain experience, and create your client base.<\/p>\n\n\n\n
However, as you become more skilled and established, you can justify higher rates based on your expertise, the unique value you bring to clients, and the awesome reputation you\u2019ve earned in the industry. Yay for progress!<\/p>\n\n\n\n
Evaluate market rates<\/h3>\n\n\n\n
Pricing options for WordPress websites are vastly varied, ranging from an average of $75 to $115,000<\/a> for an entire project.<\/p>\n\n\n\n You might be thinking, \u201cWow, that\u2019s super broad and unhelpful!\u201d But these prices are so enormously different because of all the variables involved in professional website design and development.<\/p>\n\n\n\n Rates can vary depending on whether you\u2019re operating your own site as a freelance web designer or as part of an agency, as well as location, target audience, and industry specialization.<\/p>\n\n\n\n Research the market rates for WordPress website design projects in your area of expertise and with similar skills and experience so you can establish truly competitive and fair prices for your business websites and services.<\/p>\n\n\n\n It\u2019s also important to think about whether you want to position yourself as an affordable option for small business owners or put your fancy hat on and focus on a more exclusive niche where you can offer premium services.<\/p>\n\n\n\n Seeing as every project is different, and things are inevitably going to come up in the process of creating a new WordPress website, this is where things can get a little tricky.<\/p>\n\n\n\n However, estimating the time and effort required for a WordPress website design project is essential for accurate pricing.<\/p>\n\n\n\n There are plenty of things to consider, including the complexity of the design, WordPress theme customizations, themes, content creation, search engine optimization, or integrations.<\/p>\n\n\n\n It\u2019s also important to remember that your clients will likely request edits and updates to their new website. You must clearly communicate the number of revisions included in your pricing to avoid uncomfortable situations.<\/p>\n\n\n\n Besides the basic outline and design of your WordPress project, there are other elements your clients may need to incorporate into their WordPress websites that might cause an increase in the overall cost of building a website.<\/p>\n\n\n\n It\u2019s always best to be upfront and transparent about these things, so make sure you communicate any additional expenses right off the bat.<\/p>\n\n\n\n Don\u2019t forget to determine if your web server is going to need any of the following before you finalize a cost for your entire WordPress website project:<\/p>\n\n\n\n Ok, now you know what you need to factor into your WordPress web design pricing. But that still doesn\u2019t give you any concrete answers on how to set prices that reflect the value you provide while still being appropriate for your target audience.<\/p>\n\n\n\n Disclaimer alert!<\/p>\n\n\n\n I\u2019m about to promote a product of mine. It\u2019s been so helpful to me and other members of The Admin Bar community, I honestly feel bad not sharing it around!<\/p>\n\n\n\n So helpful, in fact, that it\u2019s helped one of our members raise their prices by an incredible 50%!<\/p>\n\n\n\n If you\u2019re struggling to put figures to all the different elements and come up with a profitable final cost for your WordPress website project or any other web hosting provider design projects, then our Project Estimator tool is for you.<\/p>\n\n\n\n Let\u2019s get to it!<\/p>\n\n\n\n The Project Estimator<\/a> tool is an Airtable base that offers different variables and in-built calculations so you can accurately estimate the specific cost of each unique WordPress project.<\/p>\n\n\n\n This fantastic tool helps you estimate your WordPress website design projects’ total cost in 10 minutes or less! No more wasting time fretting over how much to charge! Instead, you can focus on doing what you do best; creating awesome websites.<\/p>\n\n\n\n I created the Project Estimator out of necessity as I was struggling for days on end to find the right price for my services, so you can trust that it\u2019s designed with your exact needs at its core.<\/p>\n\n\n\n Here\u2019s what our awesome client Austin had to say about the tool after it helped him raise his prices by 50%!<\/p>\n\n\n\n A few months back (maybe over a year ago now?), I bought Kyle Van Deusen’s Agency Airtable Pack because I was interested in a task manager. However, I didn’t count on it causing me to increase my pricing.<\/em><\/p>\n\n\n\n The pack includes the Website Project Estimator tool. It’s a pre-made, but customizable, formula where you plug in the various things a website build is going to require (how many<\/em> web pages each, templated\/custom design, how much copywriting, how dynamic\/complex, plugin licensing, etc) and then spits out a number for you.<\/em><\/p>\n\n\n\n I was just tweaking this tool for my own uses today and I realized that using it has forced me (given me permission?) to up my pricing by about 50% per project. The reason is that you have to sit down and really think about all the various things you have to do to get the project launched. And then accounting for that in your quote.<\/em><\/p>\n\n\n\n For example, how many custom post types do you need to create an ecommerce<\/em>site? How many templates will that<\/em> ecommerce website require? Did you charge for the quality assurance check at the end? The Website Owner’s Manual? Setting up their SMTP? Writing content? migrating content? Building that contact form? You know, all the “stuff” you have to do that you forget has a REAL WORLD VALUE that you should be paid for.<\/em><\/p>\n<\/blockquote>\n\n\n\n The Project Estimator is a customizable, reliable way to determine the pricing of each unique project you take on.<\/p>\n\n\n\n Using the free version of Airtable (meaning you don\u2019t have to pay for any software other than installing WordPress), you can simply input all the deliverables of any WordPress site and adjust them based on complexity to produce an accurate price for the scope of your services.<\/p>\n\n\n\n Here\u2019s a video<\/a> demonstrating how simple it is to use and how quickly it calculates your price.<\/p>\n\n\n\nConsider the time and effort required for each WordPress site<\/h3>\n\n\n\n
Finally, factor in additional costs and web hosting overheads<\/h3>\n\n\n\n
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Are you still unsure about how to price a website?<\/h2>\n\n\n\n
What is the Project Estimator tool?<\/h2>\n\n\n\n
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How does it work?<\/h2>\n\n\n\n