{"id":19798,"date":"2023-01-04T11:37:28","date_gmt":"2023-01-04T17:37:28","guid":{"rendered":"https:\/\/theadminbar.com\/?p=19798"},"modified":"2023-01-04T11:37:33","modified_gmt":"2023-01-04T17:37:33","slug":"how-to-write-a-job-post","status":"publish","type":"post","link":"https:\/\/theadminbar.com\/how-to-write-a-job-post\/","title":{"rendered":"The art of writing a job post: How to attract talented people to your team"},"content":{"rendered":"\n

Making the decision to hire someone is a big freaking deal. <\/p>\n\n\n\n

You\u2019ve probably spent hours agonizing over whether you need<\/em> to hire someone (who needs free time, you\u2019ll just do the work yourself, right?!) Then you\u2019ve struggled to figure out if you can afford<\/em> to, and once you\u2019ve done all the math, you\u2019re stuck trying to figure out the best way to do it.<\/p>\n\n\n\n

I know whenever I have to try and find a good fit for my team of copywriters (we\u2019re up to 6 as I type this), I just get this sense of complete dread of the HOURS OF EFFORT I need to put into finding someone that\u2019s a good cultural fit and<\/em> is talented at their work.<\/p>\n\n\n\n

It’s well-documented how hard it is to get good employees – 76% of managers<\/a> admit that attracting the right candidate is the hardest part of recruiting. But, even when you find the perfect person, sometimes, they don’t even take the job (75% of recruiters<\/a> say they\u2019ve seen a candidate change their mind after signing an offer letter), and you’re back to square one again.<\/p>\n\n\n\n

It’s an absolute nightmare. There has to be an easier way to attract the right people to your business and encourage the perfect candidates to apply – and stick around. <\/p>\n\n\n\n

Attracting top talent in our industry isn’t easy, but there are things you can do to alleviate the pain. <\/p>\n\n\n\n

It all starts with a well-written job post. Yes, really.<\/strong><\/p>\n\n\n\n

Whether you\u2019re looking to expand your team, or you\u2019re trying to hire your first set of helping hands, one of the most important elements of attracting a talented, dedicated team member is writing your job ad. <\/p>\n\n\n\n

I like to think of the hiring process as a two-way street, or even a date. You\u2019re both on best behavior, showing off your best assets, seeing if you\u2019re compatible, and trying to impress the other to commit to a long-term kinda thing. <\/p>\n\n\n\n

With a carefully-crafted job ad, you\u2019ll not only hit everything the candidate is looking for in a position, but you\u2019ll also *gently* prep them for what you expect from them too. Being open, honest, and showing off your company culture straight off the bat, you’ll be able to get the right person for the job (and keep them in the role.) <\/p>\n\n\n\n

With so many people trying to hire (thanks Great Resignation<\/a>!), there\u2019s a serious talent shortage – and the web design world is no different. This means you need to stand out. You need to show exactly why someone would choose you over the thousands of other companies battling for their attention. <\/p>\n\n\n\n

Worried about competing with the big guys? Don\u2019t. There\u2019s someone for every role – and filtering out someone looking for a high-stress, big-money role is possible if you\u2019re hiring your first employee or working on a smaller scale than others. It\u2019s all down to selling your unique benefits – which starts with your job ad. <\/p>\n\n\n\n

Okay, so how do you write a great job post? <\/p>\n\n\n\n

How do<\/em> you create a job listing that will attract suitable candidates and filter out bad fits?<\/p>\n\n\n\n

In this blog, we\u2019ll explore just how a job post can filter good-fit candidates in (and bad-fit candidates out), and I\u2019ll show you exactly how to write a job post to get you the best talent possible for your team.\u00a0<\/p>\n\n\n\n

How to write a job post that attracts the best talent in the industry<\/h2>\n\n\n\n

Okay, so at least we’re on the same page now: Writing a good job post is essential to securing a high-quality team. <\/p>\n\n\n\n

Nobody wants to waste time interviewing people that aren’t the right fit for your company, so take a look at these five tips that will help you reduce the amount of unsuitable candidates and increase the likelihood of hiring someone who makes it through to your interview stage. <\/p>\n\n\n\n

1. Know who you’re writing to<\/h3>\n\n\n\n

Now, we know you know that you’re writing to potential employees but do you really know who<\/em> they are? Do you know exactly what they want from you as a company? (Hint: it\u2019s more than a paycheck) Do you know what will make or break the job offer for them? Do you know what will make them take a look at your offer and quit their current role (or head back into full time work after a nice, long, saved-for break?)<\/p>\n\n\n\n

No?<\/p>\n\n\n\n

Then you don’t know them well enough. <\/p>\n\n\n\n

To really understand who you’re writing for, think about your best current team member (or the kind of employee you want.) <\/p>\n\n\n\n

Take a few minutes, write this down:<\/p>\n\n\n\n