The Admin Bar
Friday Chaser by The Admin Bar
Issue #34
May 28, 2021

There are probably a list of things you'd like to do... Perhaps increase your sales, or boost your recurring revenue — or maybe even spend more time away from your desk and with your family.

These are all great ambitions... But what are you doing right now to make them a reality?

Some people are able to achieve goals like this seemingly overnight, while others continue on with them only as a dream in perpetuity.

There's a saying "what gets measured gets improved" — but it's more than just a saying, it's a scientific fact. 

Participants in a study gave one group of people a pedometer, and the others went without one.

The group of participants with the pedometer walked, on average, 1 mile more than those without it.

Studies like this prove that by simply tracking your efforts you are more likely to improve your outcome.

I recently started tracking all my leads after running into a slow period in my agency. Within a couple of weeks I went from "starting to get a little worried" to having more leads than I could handle.

The only difference; tracking. 

No matter what your goal is, think of a way you can start tracking your progress towards it.

If your goal is to increase the average value of your projects, start tracking all of your invoices over time so you can see the trends.

If you want to increase your MRR, setup a spreadsheet that will calculate your totals and add to it every time you get another signed contract.

Want to spend more time away from your desk? Start tracking your time away from the office every day.

Tracking your progress not only makes your goals tangible, it shifts your focus making improvements a conscious decision.

Sure, with enough time and a stroke of good luck you might stumble upon your dream eventually — but you'll greatly improve those odds the moment you start tracking your progress.

It's one of the simplest and effective steps you can take to make your dreams a reality.

🔥 Inside The Group

Don't be this person..
In order to kill off biases and stereotypes, we first have to recognize they exist. Donata shares a personal story that resonates with a lot of folks in the group, and it's something everyone should be aware of so we can do better!

Transferring 100 domains
Christine has a client wanting her to transfer 100 domains and she's trying to estimate what kind of workload that will be. You may never be in this position, but if you are, these responses are very helpful!

How free are your freelancers?
Laura's freelancer photographer picked up some extra work while out on a location for Laura's agency. Where do you draw the line with your freelancers?

Facing burnout
If you've been doing this long enough, then you've been there: burnout. What can you do to get out of the rut or avoid it completely?

Are web developers unreliable as a general rule?
Someone Doug follows made the comment that "the most unreliable professionals that I've ever worked with are website designers and developers". Is that true? Are we really that bad? Does it matter if it's true if that's the reputation we face?

i vs em & b vs strong 
Ever wondered what the difference was between italic and emphasis? How about bold and strong? Zach shared a great explanation!

📰 In Other News

Subcontractor, White Label, & Referral Directory
This week we launched a directory for members of the admin bar so you can find people who specialize in certain aspects of the web. Get your business listed today!

Crafting the Perfect Analogy
Analogies are a great way to explain the web to non-techie clients. In this article I give you three examples you can use, and the formula to create your own.

The Orderly Inbox (Blog & Video)
Is your inbox out of control? Here's my system for keeping a clean inbox and eliminating the stress that comes along with opening your email.

Selling & Building Same-Day Websites (Live Event)
Join us live on June 9th where Hans from Termageddon will be discussing the logistics, processes, and profitability of the same-day website system so you can find out if it's worth exploring in your agency.

🧐 From Around the Web

  • SEOHive launched a new service called "SEO Scout Reports" to help you sell SEO services to clients. Use the code TABSCOUT for 20% off!
  • A cool collection of calculators for all kinds of uses.
  • Google launched Learn CSS to help people, well... learn CSS!
  • Matt Davies published a great piece warning about the rise of "fake coaches".

👋 Before You Go

#NoFOMO

On Tuesday the introductory price of the Prospect Pipeline Challenge will come to an end. If one of your goals is to get more leads and keep your pipeline full, then this challenge is specifically designed to help you keep track of your efforts.

I hate doing FOMO notices like this, but I was asked for a reminder before the price change — so here it is!

You can always setup your own tracking system and challenge yourself — no matter what your goal is.

My best advice is to simply not overthink it.

Identify your goal, keep a written record of your progress, and review it often.

I think you'll be amazed at the changes it can bring.

Kyle's Headshot

Kyle Van Deusen

@kylevandeusen

Kyle is the co-host of The Admin Bar, the owner of a agency of one called OGAL Web Design and the co-founder of Docket WP. You’ll likely find him trolling The Admin Bar community.

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