This week I ended up writing a 5,000+ word blog post article for my agency... I didn't really mean to write an epic post like that, but I just got in the flow and ended up having a lot to say on the subject.
I do enjoy writing, but there's one aspect of content creation I absolutely hate: proofreading.
I can always spot when someone else makes a goof, but I find it impossible (and quite boring!) to proofread my own work.
Well, luckily enough, I ended up finding an awesome proofreader... She's free, always available 24/7, and helped me catch a ton of mistakes — not only grammatically, but helping my sentences flow better.
Her name is Immersive Reader, and you can get ahold of her by pressing F9 inside the Microsoft Edge browser.
Here's how it works...
Open up Microsoft Edge, and navigate to an article on a website you want to proofread, then hit F9 (or click the little "book" icon in your navigation bar).
This opens up the Immersive Reader, which is a distraction free way of viewing the content on a web page without all the "design" getting in the way.
But the hidden gem is the "read aloud" button, which does exactly what you think — it reads your content back to you.
With the editor open in one screen, and the Immersive Reader open in another, I could listen for mistakes, awkward phrasings, and even missed opportunities to add more context — while making corrections instantly.
It's amazing how many things you can catch when you hear someone reading your article aloud.
It's particularly helpful when it's not a misspelling, but the wrong word (like using "form" instead of "from" where spellcheck isn't as helpful).
There's a "Voice Options" button at the top of the screen that will allow you to control the speed of the reading and change voices to find something that suits you.
Give it a shot and let me know how it works for you — I can guarantee it will find some improvements you can make.
🔥 Inside The Group
When you can't complete the work you promised
At some point we've all took on work that required us to do some on-the-job learning — but what happens when you can't complete a task you already sold? Raunak is facing this situation and seeking advice.
Should you offer training?
If you go to your mechanic and can't afford their price to fix your car, do you expect them to train you on how to do it yourself? Should we be providing clients training on how to do our job?
Non-traditional care plans
Mike's care plan client goes long stretches without needing anything, then twice a year needs a lot of updates. How should he handle this unbalanced need for his services?
Client wants your help but ignores your advice
Naomi's client wants her help, but is continuously ignoring her advice. As frustrating as it is, she otherwise loves this client. How can she help them realize the mistakes they are making?
Another clever phishing email to lookout for
Disguised as an alert from cPanel, this phishing email looks pretty convincing. Keep an eye out, as these things tend to spread pretty quickly.
📰 In Other News
Building a Profitable Business (without sacrificing ethics)
Profit Wise is a book written by the last person you'd think would write a book about business ethics — a car dealership owner... But it's quite an inspiring read.
🧐 From Around the Web
- Pete Everitt shared his keyword research strategy with a fantastic downloadable Google Sheet to help you do your own.
- Follow Up Then is a simple (and free!) tool for scheduling reminders right from your inbox (I've used this daily for years!)
- Cliff put together an amazing resource on how to talk to your clients about Web Core Vitals and turn those conversations into sales.
- This tool helps you build an accessible color palette with some rules on how to use the colors.
👋 Before You Go
We'll be discussing why it's okay (and sometimes necessary) to pivot your business in order to succeed.
It's been a while (since December!) since we last published an episode, which I apologize for. There wasn't any kind of planned hiatus, I guess sometimes things just work out that way... But I'm excited to be getting things back on track and appreciate your support!