This week Kinsta sent me an email that caught my attention. It wasn't a deal, or a coupon, or even a new feature.
It was simply an email saying "Happy Anniversary", as it has been one year since I signed up for their services.
At the end of last year, they sent me a card in the mail (yes, a physical card!) thanking me for my support throughout the year.
Neither one of these things were very hard for them to do (mostly automation, I'm sure), but they continue to go above any beyond what any other host I've used does.
And I'm not even a "big" customer — I literally host one website with them.
It's a great idea to ask your clients for referrals, but it's even better to give them a reason to do it. Something as simple as a "happy anniversary" email can go a long way (Kinsta never asked me to talk to you about them, but here we are).
We're in an industry with a low barrier of entry, and sometimes it feels like everyone is a web designer... but things like this are a simple way to stand out from the pack and give your clients an experience they'll want to tell people about.
So I'm sat here asking myself — You already have all the tools you need to do something just like this, so what's your excuse?
Cancel care plan but keep the hosting
What do you say to a customer who wants to cancel their care plan, but keep hosting their website with you? That's exactly what Tom wanted to find out...
What's your primary page builder?
This poll provides a pretty good snapshot as to which page builders are most popular amongst the group. For all the complaining that's happened lately, Elementor still dominates.
Getty acquires Unsplash
Unsplash has become a go-to for many designers... but now that Getty has control will you still feel comfortable using their images?
Site credit in footer
Do you put a credit in the footer of your client's website linking back to yours? There are some strong feelings and best practices shared in this thread.
A referral with red flags
Adrian received a less-than-desirable referral from a long-time customer. Knowing it was a red-flag minefield, he wanted to avoid the job without offending his long-time customer. His reply (in the comments) is pretty epic.
Rethinking what it means to "sell"
I interviewed Nick Gulic about his "Sell by Helping" approach and how he conducts sales calls — his course has completely changed my approach for selling, and given me loads of confidence.
Application deadline is TODAY
I've extended the TABLE (The Admin Bar Lesson Exchange) applications to today (Fri., Apr. 2nd) in order to send out one more reminder (this one). If you want to be considered for our first focus group/mastermind, now's your time!
Are you charging for project discovery?
I've always found it hard to strike the balance between giving too much consulting away for free, and getting enough information to accurately scope out projects.
When do you charge, and when is it free?
Well, friends — that's exactly what we'll be discussing next Thursday (April 8th) during our monthly Happy Hour call!
Make sure you're signed up as a Happy Hour VIP (sign up here) so you can join us for this discussion during our hour-long, live Zoom call with members from the community — I look forward to seeing you there!