I'm currently reading Limitless by Jim Kwik (great book, by the way). As I often do, I highlighted a passage I thought was worth remembering and coming back to.
Think about a stonecutter. The stonecutter may sit there and hammer away at his block of stone for what feels like an eternity, making only small chips and dents here and there. But in one moment, the stone will crack open. Was it the one time that did it? No—it was all the sustained effort that prepared the stone to split.
This analogy hit me like a ton of bricks a few days later as I pulled a chart in Search Console.
Last May I started an SEO campaign for one of my customers. They are one of my favorites, so I went the extra mile for them.
During the first 7 months we kept hammering away at the stone... Writing blog posts, optimizing content, acquiring backlinks, etc. Everything I knew how to do (and thought would help), I did.
But as a very new business (in a competitive space), with no experience or knowledge of SEO — I knew they were becoming frustrated not having anything to show for the thousands of dollars they had given me.
Suddenly, around November, the stone suddenly split open.
It wasn't anything we did special in November, per se — it was "all the sustained effort that prepared the stone to split".
I wanted to share this with you because I'm sure there's something you're working on where the stonecutter analogy is applicable. And I just want to encourage you—whatever you're hammering away on, please keep at it.
Eventually (and perhaps without warning) your stone will crack—but only if you stay the course and keep at it.
Monthly v. Annual Billing
Angus' client asked for a discount if they pay their care plan a week in advance. While not everyone agrees, I explained why I'll only bill monthly as a follow-up blog post (and video).
When does it become a conflict of interest?
Rodrigo's client asked him what his policy was on taking on another client in the same industry. When does working with two competitors become a conflict of interest?
The first website
Noah shared the web's first website (born August 6th, 1991). It ain't pretty, but it sure does load quick!
Multi-desktops for Windows
Until this week I didn't realize this was a thing... Thankfully Anthony brought it up in the group. Is this great for productivity? Or more things to manage?
Out of scope & best practices
Mike's client asked him to create 2 new pages for their website, but that's outside the scope of his care plan. Not wanting to pay additional, they asked him to do this instead...
How do you handle rogue reviews?
Doug's delinquent client left him a 1-star Google review after never providing content causing the project to stall. This could happen to any of us — what's the best move?
You NEED this free website policies waiver
I put together a video showing how I'm using Termageddon's Website Policies Waiver and why I think every agency should be using this (or something similar).
How to hire a great copywriter
Abby put together a fantastic guest post on The Admin Bar Blog with tips on hiring (and working with) a copywriter.
A lightweight, privacy-focused, free alternative to Google Analytics
After putting Microanalytics to the test for a couple weeks, I sum up my thoughts on why I think this is a better choice than Google Analytics for some clients.
I have been really enjoying putting this newsletter together each week. It's actually one of the things I look forward to most during the week and I really appreciate all the feedback you've been giving me in replies and DM's.
I did want to give a shout out to the two people (and newsletters) who inspired me to take on this project...
First is Davinder at The WP Weekly. He puts out a fantastic newsletter each week with all kinds of great news, products, deals, and more. I highly recommend checking it out if you're not subscribed.
The second would be Kim Doyal and her #FtheHustle newsletter which always has a great story and new things to discover.
I'll have updates about the newsletter I'll announce next week... Stay tuned!
Have an awesome weekend, my friends!